Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new client opportunities. It’s our job. And we like to share. So, don’t fret about what you might be missing. We’ve got your Cliffs Notes.
Most Marketers Have Yet to Embrace Twitter Advertising
More than 90% of Twitter’s revenue comes from advertising and promoted accounts, especially via mobile, but studies show that the social network is struggling to attract marketers.
Second-Party Data Can Help Brands Get Unique Information at Scale
Second-party data is someone else’s first-party data, so it’s a gold mine of unique information. It takes the most essential benefits of first- and third-party data to create an asset that is unique and that competitors don’t have.
10 Big Brand Facebook Tactics Any Business Can Use
Learn how some of the top brands keep their fans coming back, and how you can follow their lead to build an engaging page of your own.
Brands Must Turn to the Dark Data Side
People today interact with hundreds of brands in infinitely different ways, and each touchpoint is not just a data point, it’s part of an interconnected story that is the total brand experience.
Reinventing the Banner Ad
In order to get that much-desired attention, companies are turning banner ads into a participatory activity.