The week in review – September 30, 2013.

Ellyn Davidson 10/04/13 - 5:48 pm

Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new client opportunities. It’s our job. And we like to share. So, don’t fret about what you might be missing. We’ve got your Cliffs Notes.

Pandora, iTunes, Spotify, Rdio All Try to Take a Bite Out of Radio’s Dollar
From Pandora to Spotify to Clear Channel’s iHeartRadio to Apple’s new iTunes Radio, there are so many options for marketers. Too many.

10 Brands That Made Music Part of Their Marketing DNA
Here are the advertisers who have a track record of going a step further with music – and demonstrating for consumers that making tunes is a meaningful part of their marketing DNA.

Are Celebrity Social Endorsements Worth the Big Bucks or the Gamble?
In the brave new world of social media, marketers are doubling down on celebrity endorsements, banking on stars’ earned media mojo to help their campaigns catch fire.

Most Valuable Global Brands: Apple, Google, and Coca-Cola
For the first time in the history of Interbrand’s Best Global Brands report, there is a new number one brand: Apple.


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