Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new client opportunities. It’s our job. And we like to share. So, don’t fret about what you might be missing. We’ve got your Cliffs Notes.
Angry Customers to Buy Promoted Tweets?
A disgruntled consumer turning one of their 140-character complaints into an ad? That’s something new.
Use Instagram and Pinterest to Build Relationships
Images drive an emotional reaction with an immediacy that no other medium offers. This conversation is happening across all social media platforms, and if brands aren’t part of that conversation, they are missing out on a huge opportunity to interact with their most engaged customers.
Lifetime Value of Online Customers
Marketers should consider targeting consumers online by their “lifetime value”.
Interactive Video Ads Create a Two Way Conversation
Only 11% of all digital video ads have some kind of interactivity, but this could be a great opportunity for marketers.
Creating Calls to Action in Your Content
Know what it is you need to achieve and use your calls-to-action to help you get there.
