The week in review – October 7, 2013.

Ellyn Davidson 10/11/13 - 3:05 pm

Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new client opportunities. It’s our job. And we like to share. So, don’t fret about what you might be missing. We’ve got your Cliffs Notes.

What Google’s Hummingbird Update Means for Small Business
On the eve of its 15th birthday, Google turned the tables and gave the Internet a shiny new present: Hummingbird, the search giant’s largest search algorithm update since 2001.

Content Marketing Trends 2013: Video Popular, Blogs Valued, Social Measurement Lacking
Nearly half of companies (46%) now have formal content marketing strategies, and 37% are considering such strategies, according to a recent survey of 217 marketing professionals by Unisphere Research and Skyword.

Check Out The Top 100 Beloved Brands in The Last Decade
Walt Disney, Yahoo, Google, Sony and Nestlé, in that order, are the most-loved companies in the world, according to an extensive study by Apco.

Global Ad Trends: Mobile Takes Off, Internet Set to Surpass Print
After several false starts, mobile advertising has now truly taken off and is forecast to account for 37% of all growth in global ad expenditure this year, and 31% in 2014, according to a recent report by ZenithOptimedia.

Social TV Gets Real? Twitter Button Will Change the Channel for You
Comcast and Twitter are taking another step meant to help social buzz directly impact TV ratings.

Blog Category: Branding Social Media

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