The week in review – October 21, 2013.

Ellyn Davidson 10/25/13 - 9:02 pm

Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new client opportunities. It’s our job. And we like to share. So, don’t fret about what you might be missing. We’ve got your Cliffs Notes.

Google Tests Banner-Like Ads in Search Results
A select few Google users may notice a something new: a large banner-like advertisement at the top of the search results page.

Google Tests Banner-Like Ads in Search Results

Millennials With Kids Are Not as Coddled and Image Conscious as You Think
This generation of new parents is actually less image-conscious and more pragmatic than you might think.

Who Should Regulate Native Advertising?
Native advertising is being heralded as the savior of digital publishing, but as marketers’ content treads increasingly on editorial ground, one of the big questions is: How should it be regulated?

Branded Content Moves the Needle, Per Forbes
Branded content is supposed to combat ad fatigue when consumers are bombarded with ads all day, everywhere. The problem is measuring effectiveness.

Stores Can’t Track You Unless You Permit Them
A number of analytics companies that offer technology which can track consumers via their mobile devices as they shop have agreed to a privacy code of conduct that gives consumers the opportunity to opt-out.

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