Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new client opportunities. It’s our job. And we like to share. So, don’t fret about what you might be missing. We’ve got your Cliffs Notes.
What Doesn’t Your Brand Stand For?
You dream of the day your brand will become admired, not only by its target audience, but also by the larger marketing and business media.
Does Real-Time Marketing Work?
Ever since Oreo had its big Super Bowl blackout moment, netting nearly 7 million tweets, marketers have used social media to capitalize on just about every news and cultural moment, from the birth of the Royal Baby to the Emmys. But has it worked?
Internet Ad Revenues Set Record in 1H13
Internet ad revenues surged to a landmark $20.1 billion in the first half of 2013, according to a recent report by the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC).
Use Social Media to Create a Snowball Effect for Your Holiday Marketing
The stats are staggering: 66% of Black Friday purchases last year were the result of a social media interaction, and mobile is expected to have an impact on 87% of all holiday purchases.
How To Use Google Analytics To Create Killer Content
For any business owner, regardless of size, understanding your customer is key to longevity and marketing success.