The week in review – December 2, 2013.

Ellyn Davidson 12/06/13 - 3:25 pm
Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new client opportunities. It’s our job. And we like to share. So, don’t fret about what you might be missing. We’ve got your Cliffs Notes.  – See more at: The Social Advertising Cheat Sheet Every Marketer Needs.
 
So you’re a marketer with good content—text, graphic, images, video—and you’ve decided to use paid social promotion on Facebook, Twitter or LinkedIn as part of your campaign’s distribution strategy.

Facebook Adds More ‘News’ to News Feed to Become More Twitter-Like
Facebook acknowledged in a blog post that it has tweaked its news-feed algorithms to expose more links to articles from media organizations, which will be particularly evident on mobile devices

4 Pinterest Tools to Grow and Measure Your Pinterest Presence
Do you need help measuring your Pinterest activity?

3 Strategies That Helped LinkedIn Dominate Professional Networking
Conceived during the summer of 2002 and launched in May 2003, LinkedIn now boasts 238 million users and has made great strides to become the world’s largest professional network in its decade of existence.

YouTube and Snapchat Are Key to Millennial-Focused Retailer’s Holiday Plan
Karmaloop is a streetwear fashion e-retailer that not all marketers know about but should probably start studying if they want to learn how to connect with millennial consumers.

Facebook Admits Organic Reach Is Falling Short, Urges Marketers to Buy Ads
Facebook is being more blunt about the fact that marketers are going to have to pay for reach.

Blog Category: Digital Guerrilla Insights & Trends Marketing to Women Mobile Social Media

Related Blog Posts...

Celebrating 40 Years of Creative Advertising, #40: DNR: Wisdom of Trees.

The Forestry Division of the Michigan Department of Natural Resources (DNR) wanted to raise awareness of all the good that trees do for humans in Michigan … and all the good that the Forestry Division does for trees. Our research … Read more

Celebrating 40 years of creative advertising, #39: MSGCU: Financial Champion.

Because bank products can be so similar across the industry, many financial advertising campaigns fall back on promoting “friendly and helpful service”— even when this claim is not borne out by consumers’ experience. For Michigan Schools and Government Credit Union … Read more

Celebrating 40 years of creative advertising, #38: Michigan Hospitality Foundation

Michigan’s hospitality industry is booming. Thanks to our state’s natural beauty, outdoor adventure, resorts, tourism, sports, arts, and entertainment, there are new and exciting opportunities for teens to enter careers beyond the cubicle. So when the Michigan Hospitality Foundation came … Read more

Why Brogan?

We are true partners. With a proven track record of delivering strategic marketing expertise, award-winning creative and real-time, data-driven media, we go above and beyond for our clients to get results. We even guarantee you’ll be delighted.