The week in review – December 16, 2013.

Ellyn Davidson 12/20/13 - 3:04 pm

Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new client opportunities. It’s our job. And we like to share. So, don’t fret about what you might be missing. We’ve got your Cliffs Notes.

Mobile Myth-Busters: 5 Common Myths About Marketing on Mobile Devices
Mobile budgets surged 142% between 2011 and 2013, according to a recent Interactive Advertising Bureau survey of 300 brand marketers   

Facebook Launches Video Ads With Movie Promo For ‘Divergent’
Facebook launched its long-waited video ads today with a trailer for the upcoming Lions Gate film, “Divergent.” 

Facebook Gives Retailers New Tool to Gauge Sales
Facebook is now helping retailers close the loop from placing ads to making sales.

5 Biggest Social Media Lessons of 2013
It was a big year for social media. Twitter made its successful debut on the stock market while Facebook recovered from its troubled IPO a year earlier.

As Social Sponsorship Grows, Influencers Are Looking to Cash In
Sixty-one percent of marketers surveyed by Izea, a social sponsorship marketplace, said they’ve paid someone to mention their product on social media, up 5 percent over 2012.  

4 Ways to Improve Your CRM
Whether you’re just launching or in your third year of business, you won’t succeed without loyal customers and brand ambassadors. 


Blog Category: Mobile Social Media

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