When it comes to early holiday marketing, what are your sentiments?
Holiday marketing...while some advertisers started their campaigns halfway through October, most retailers officially kicked off the season November 1. Target, Anthropologie, the new Grinch movie and Amazon are some of the brands populating the marketplace early. Oh and Starbucks too! But are consumers ready?
According to Gartner Iconoculture, Millennials have been the driving audience for holiday shopping. In fact, in 2018, it is estimated that older Millennials will spend around $779 on gifts this season, compared to the average shopper spending around $658. With shopping expected to see an increase from this audience, advertisers want to get in front of the audience as soon as possible.
But how can you effectively engage? Here are three marketing tips.
What are your thoughts on holiday marketing? For more tips and trends, be sure to signup for the Brogan Weekly Recap.