Our mission at Brogan and Partners is to make a positive difference in people’s lives. Which is why working with government agencies that protect and improve the quality of life for others is a natural fit. Our government marketing work began in 1987 when we teamed up with the Michigan Department of Public Health (now the Michigan Department of Health and Human Services) to tackle the AIDS crisis. Our campaign communicated the dangers of the disease while dispelling the myths and rumors that were spreading faster than AIDS itself.
Over the next four decades, we added a host of government clients and projects to our resume. We created campaigns to protect people from car crashes, lead in paint and drinking water, smoking, firearms, and opioids. We educated them about Michigan forests, caring for their children, suicide prevention, and getting the benefits to which they’re entitled. And along the way, we got quite an education ourselves — especially about the dedication and selflessness of the people working in these government agencies.
Today, Brogan’s vast experience in this space allows us to hit the ground running with any new government client. We take a research-driven, strategic approach to developing all our campaigns. Our media team is skilled in pinpointing our target audiences, whether niche or widespread, to deliver our messages. And our creative team is well-schooled in which approaches will motivate action and produce results. Above all, our account team knows how to provide the quick, responsive service necessary in an unpredictable environment (like a global pandemic).
Brogan has been involved in so many government projects and initiatives, we need more than this one blog to describe them. Learn more about our advertising and marketing work for:
You can also learn more by following this link, or reaching out to Ellyn Davidson, our CEO, at edavidson@brogan.com
