As we reported in November, Health Management Associates (HMA), an independent, national research and consulting firm focused on publicly funded healthcare, named Brogan & Partners as its agency. One of the first things HMA challenged us to do was to build up its website traffic and help drive qualified leads.
As we reported in November, Health Management Associates (HMA), an independent, national research and consulting firm focused on publicly funded healthcare, named Brogan & Partners as its agency. One of the first things HMA challenged us to do was to build up its website traffic and help drive qualified leads.
Based on HMA’s overall goals and objectives, we started with broad Ad Groups to begin testing what would work and what wouldn’t. We launched their AdWords campaign in mid-October, and in just two weeks, we saw increased traffic to their site by over 71% for unique visitors, and 51% for overall traffic. In November, the numbers were even higher – unique visitors increased by 16.14%, overall traffic was up 12.36% from October and up 70.44% from September.
With a pretty safe daily budget, we were able to not only increase traffic overall, but also help to increase leads for HMA during the campaign. We are firm believers that it is more than just the amount of traffic, but rather the amount of qualified traffic.
With the success of the current campaign, HMA decided to extend the campaign into 2014. We continue to refine and optimize the campaign, and we look forward to seeing where it can take HMA in the next few months.
