When we became the agency of record for Henry Ford Health System, they had just launched their new brand, “All for you,” the year before. Our challenge was to continue to refine the brand and extend it across clinical areas like cancer, heart and orthopedics. Leaning into the innovation, which is the legacy of Henry Ford, we led with the science. Across the clinical areas we showed how advanced, personalized medicine and technology paves the way to individualized care that puts patients first.
Over the years, we did a tremendous amount of work for them that we are proud of. And we won a lot of creative awards… including a Michigan Emmy. But for this blog series, we are focusing on our creative for orthopedics and sports medicine.
As the official healthcare provider of the Detroit Pistons and Lions, we could tell the story of how Henry Ford Health System champions regular Joes just like it does the pros. In addition, we helped launch their new state-of-the-art Center for Athletic Medicine, calling it a “game changer” and “a whole new way to treat the whole athlete.” From taking over a Ford Field Concourse with giant wall installations with real players and real patients to LED displays in Little Caesars Arena, these multi-media campaigns worked in tandem to further build out the “All for you” brand. All to show how Henry Ford is leading the way in personalized treatments.
To see more of our best work, visit our original post in this series: Celebrating 40 years of creative advertising.
