When it comes to our mental health, we can be in a variety of places and phases, individual to experience, demographics, health status, and a host of other influencing factors. We may be looking for a little boost in our mood. We may be in denial of an addiction or depression. We may be a family member desperate to find help for a struggling loved one. Which is why when it comes to this often intangible, yet always critical healthcare specialty, Brogan & Partners goes deep.
We get to the bottom of who the target audience is and what they need. Because only then can we communicate in a language that will best break through and fulfill our agency mission: to make a positive difference in people’s lives. From mental wellness to suicide prevention to substance use disorder and more, we get it. And we get the patients, clients, female healthcare decisionmakers, doctors, allied health professionals, board members and referring parties who are involved and impacted. It’s all part of our Panoramic Healthcare Marketing expertise, a unique, 360 vision solely grasped from decades of work with a wide-ranging point of view.
Our work with Common Ground effectively illustrates the point. Utilizing our “Brogan True Results Process” for their rebranding initiative, we conducted research fueling the creative strategy that Common Ground meets people at their personal crisis, wherever that may be. The successful multi-media campaign involves consumer and referral audience tactics, including a video featuring front-liner testimonials and a complete website revamp.
Our 35+ years work with Michigan Department of Health & Human Services has merited a wide-ranging plethora of proven behavioral health marketing expertise.
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Our Certified Community Behavioral Health Clinics Campaign successfully targeted people in need of behavioral health or substance use disorder help, skewed to the uninsured and those with unmet mild/moderate behavioral health needs. Secondary targets included referral sources such as law enforcement, educators, ministers and probation officers.
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Our Opioid Anti-Stigma Campaign, featuring Michiganders who volunteered to share their stories, has successfully increased use of the state’s recovery services for opioid misuse by replacing the shame and disgrace associated with substance use disorder with knowledge and compassion.
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During COVID, people who had never, or only mildly experienced mental health issues, were having trouble. Our Stay Well Program Campaign created positive awareness of this newly established program, involving a COVID-19 Hotline, mental wellness webinars, virtual support groups and educational materials.
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Our Michigan Crisis and Access Line (MiCal) Campaign effectively introduced this substance use disorder hotline for Oakland County and the UP, encompassing TV, CTV, radio, gas pump toppers, doctor office promotion, audio streaming and social.
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Our Suicide Prevention Campaign, which ran in early 2022, focused on the goal to reduce stigma around mental health and suicide and increase help-seeking behavior in men who are struggling with mental health.
We guided Rose Hill Center, a farm and work-based treatment facility, in finding their differentiating positioning as a center that “brings peace to psychiatric recovery and cultivates lifelong wellbeing for each resident.” Our content campaign, including social media and blogging, is designed to help reduce stigma and increase engagement among the target audience.
We support our client, Michigan Veterans Affairs Agency, in their priority initiative of veteran suicide prevention. Our multi-media “I am a Veteran” campaign features five underserved, underrepresented veterans sharing real experiences of struggle in the military. By empowering veterans to identify, tell their stories and get connected to earned benefits, this emotional, hopeful campaign helps to build a stronger veteran community and stem veteran suicide.
These are just a handful of examples illustrating our proven expertise in behavioral health marketing. As Michigan’s healthcare marketing leader, we are grateful for our 40 years of work helping to improve mental health, change unhealthy behaviors and create healthier communities. See why better health outcomes begin with Brogan by viewing more of our award-winning healthcare marketing work.
