Trends: Retail

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Write better meta descriptions and improve CTR [with cute animals].

Credit: Just Wow Me [Youtube] Personally, I dread writing meta descriptions. I really do. So to make the process easier, I included several priceless animals for your viewing pleasure. You’re welcome. … Read article

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Women choose strong over skinny.

My college-aged nieces regularly post goofy selfies. Some might say unflattering. Eyes crossed, hair wild, tongues lolling. Anything goes. Their friends respond in kind. #photoshopmenot. We celebrated … Read article

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7 ways you can write better blog titles.

If you don’t like spending hours to think of a four word title, you’re not alone. Creating a good title is work, especially with the added pressure to drive traffic to your blog or website. So, if you … Read article

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What you need to know about voice activated search and SEO.

Just when you thought you had the whole SEO thing down, the internet shifts to voice activation search. ComScore predicts that 50 percent of all searches will be voice activated by 2020. Users tend to … Read article

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To snap or not to snap: the pros and cons of Snapchat.

Consumers already know this app, and it shows. Snapchat is expected to triple its revenue from the previous year, around $935 million by the end of 2017, according to HubSpot. Despite the potential ga … Read article

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How to find a rainbow at the end of a troll storm.

“That’s 2017.” This from my 14-year-old daughter, Sofia, in response to my confusion over trolls who litter the Money Diaries website. Launched in 2016, Money Diaries is a website featuring more than … Read article

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Money Diaries is the Millennial woman’s Bridget Jones.

I wonder what’s in her wallet? That’s the gist “Money Diaries” at Refinery29, a New York-based website that publishes the daily personal financial decisions of Millennial women. Think Bridget Jones Di … Read article

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Nostalgia marketing is winning with Millennials: How your brand can benefit.

Although they’re often viewed as a tech-savvy and forward-thinking generation, Millennials love an excuse to throw it back to the good ol’ days. They use apps like Timehop to resurface pictures from t … Read article

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African Americans and banks: It’s complicated.

Unbanked. It’s how financial institutions refer to consumers who have no checking or savings account. Those who have an account and interact with payday lenders and other alternative financial service … Read article

6 ads that won Super Bowl LI.

It’s the one night everybody channels their inner Don Draper. Like the fictional “Mad Men” creative director, we carefully scrutinized the Super Bowl ad lineup, scoring spots based on creativity, memo … Read article

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