Trends: Healthcare

Nurses: vital in the hospital, invisible in the media.
Nurses stand at the frontlines of patient care. They track symptoms, communicate with doctors, monitor progress and administer personalized treatment. And because they spend so much time with both pat … Read more

Weekly Recap – June 1, 2018
Internet security is an important issue for all of us. It’s easy to be complacent and assume that it’ll never happen to you — you’re too sensible and secure with your data after all, right? You can fi … Read more

Healthcare Checkup – May 2018
So many conferences, so little time? Get our key takeaways from three healthcare and marketing conferences we attended this month, and highlights from the AHA Annual Meeting. Plus barbershop medicine … Read more

Weekly Recap – May 25, 2018
You know what they say – you can’t win if you don’t play. So when it comes to your customers, don’t be a spectator. Speaking of not being a spectator, one high school senior is stepping up to promote … Read more

Weekly Recap – May 18, 2018
Facebook is empowering youth…or is trying to at least. While the Book might need to use some more complex tactics to stay alive among teens, ads don’t. Why some of the best ads are the most simple. … Read more

Key takeaways from the Marketing & Physician Strategies Summit.
This year’s Healthcare Marketing & Physician Strategies Summit got me thinking—a lot. But the true test of a learning experience is whether one is moved from inspiration to practice. Sharing or so … Read more

Weekly Recap – May 11, 2018
Microsoft is testing tech to bring offices the ultimate meeting assistant. Need a volunteer to take minutes? Fuhgetaboutit. Now if developers could only teach AI to keep meetings on task. Retailers ar … Read more

4 key takeaways from the MSHPM conference.
Aka (/mish pim/) or Michigan Society for Healthcare Planning and Marketing, which is of course, the Michigan counterpart to SHSMD, aka (/shish med/), or Society for Healthcare Strategy and Market Deve … Read more

Weekly Recap – May 4, 2018
Talk about multitasking. Sometime in between testifying before Congress and managing a PR crisis, Facebook hit Snapchat right in the Story. Speaking of success stories, digital success starts with a g … Read more

Shave and a hypertension check? How barbers can help lower blood pressure.
Hypertension threatens about one in three adults in the U.S. Black men are particularly vulnerable and underrepresented in traditional studies. So, to reach this at-risk population, researchers went t … Read more