Trends: Consumer Insights

I’m wearing a scarlet sweater today. It’s the one I bought when I’d had one too many glasses of cabernet to care much about a budget. Ultimately, it was a good call—on sale, good fit, timeless. I wish … Read article

If you wanted to marry the love of your life, how much would it cost you? Probably a lot more than you’d think. Of course, everyone’s dream wedding is different, which means no grand total is the same … Read article

Teens are the true CEOs of social media. They decide the rules, they set the trends and they have the power to turn Average Joes into stars overnight. The young generation that was born into the socia … Read article

Blissfully ignorant. That’s one way to describe the financial state of Millennials as they head down the aisle today. Many know little or nothing about their partner’s spending habits, according to a … Read article

HCIC was a definite highlight this month with the newest digital and Internet developments – see our take. Plus, lots of other happenings and trends for you from DNA kits to virtual reality marketing … Read article

Bank customers of all ages want financial tech and branches, too. This according to the ForeSee Experience Index (FXI): 2017 Banking Report (and the construction of new branches everywhere). To discov … Read article

After nine years of dating, it’s safe to say I tell my fiancée everything. And while I’m sure there are comments and conversations he wishes I would hold back, I see the value in being open and honest … Read article

Virtual reality (VR) is popping up across markets from healthcare to travel. Now it’s creeping into nightlife as clubs and bars attempt to attract a waning Millennial market. The VR tactics are varied … Read article

Just when your brand had figured out Millennial social media habits, Gen We comes of age and everything changes. For these tech natives, social media is as much a part of the conversation as IRL. Bran … Read article

Spot the Brogan & Partners team member among the volunteers at this year’s Muir Valley Trial Days in Kentucky. My job recently took me to Slade, Kentucky, home of Muir Valley—a nonprofit nature pr … Read article