Blog: Brand Strategy & Creative Campaigns

BuzzFeed founder and CEO Jonah Peretti recently shared his thoughts on increasing online content popularity over an Adcraft lunch in Detroit.  Of course, there are a number of factors that contribute … Read article

Since 2006, Brogan & Partners has had the privilege of advertising one of America’s favorite foods: HoneyBaked Ham. HoneyBaked’s willingness to experiment with a variety of different media and cre … Read article

END7 is a nonprofit organization that’s working hard to see the end of seven diseases by the year 2020. This movement hopes to stop the suffering of over half a billion children in the developing worl … Read article

Chances are if you’ve ever been on Pinterest, you know the feeling of losing track of time as you scroll through countless images on the website. Like it? Want it? Pin it. Pinterest is a visual platfo … Read article

Snapchat has become one of the best ways for me to keep in touch with my daughter in college. Now, she is an avid Snapchatter, much to the dismay of her roommate, whom she secretly snaps all the time. … Read article

Over the years, we have done a lot of great healthcare creative marketing for the North Carolina Department of Health and Human Services. Early in our relationship with the Justus Warren Heart Disease … Read article

What is an agency’s dream come true? A client that gives you full creative license and lets you do whatever you want. In this case, the tasty assignment was for Carmel Belle, a California restaurant t … Read article

1. Brand journalism was the conference buzzword. And the Mayo Clinic does it well with their Mayo Clinic News Network and “Brand Journalism Newsroom,” described as a “go to source for TV, radio, newsp … Read article

More than likely, your healthcare system has a presence on Facebook, Twitter, LinkedIn and YouTube. But, what about Pinterest? As we’ve all come to know during the rise of social media, users respond … Read article

Social media is playing a vital role in marketing for nonprofit organizations. Like any other business, nonprofits are taking advantage of the different benefits that social media provides such as rai … Read article