A little competition can be a good thing. Especially when brands engage directly with competitors. Here are three clever ways brands are marketing head-on.
- Boss Baby is no wimp. The box office favorite is taking a friendly stab at one of its competitors in the promo “A Tale NOT As Old As Time.” Hmm, what could that reference mean?
- Wendy’s starts the real beef. In response to McDonald’s announcement that select restaurants use of real beef in their quarter pounders, Wendy’s took to Twitter to add their own beef.
Photo: Adweek.
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