Our Panoramic Healthcare Marketing approach is powerfully seasoned by our expertise in engaging with the aging. As well as those who care for them. We treasure the work we’ve created to help older adults (not “seniors!”) navigate the health care maze, attain healthy behaviors and access quality care.
But more importantly, we treasure them. Over the years, we have studied them, listened to them, been inspired by them, and beamed with pride as they starred in our advertising. Whether it’s the young-matures with a healthy zest for newly retired life or the older-matures, aging in place with in-home care, we get them. So, we know how to emotionally connect with this venerable segment. Not to mention their sandwich generation kids, most typically the healthcare decision-making daughters.
That’s why clients have come to us for decades to help older adults find the right Medicare Advantage, Medigap or PACE program, home health care, specialized clinical care, even Vietnam Veteran benefits. And to educate them on everything from transportation planning to advance directive planning.
In example, our talking Mailbox campaign, created for the Michigan Medicare Assistance Program, hit the mark and the funny bone, escalating website and hotline traffic for free Medicare plan guidance.
Our rebranding campaign for ComForCare, showcasing spunky older adults living their best life possible, effectively differentiates this home health care agency as offering superior, patient-centered care.
Our campaign for the HomeCare Association of Louisiana takes the “secret to staying young” to the next level, captivating an aging audience with the benefits of home healthcare.
Our “Plan for the Road Ahead” campaign for the East Carolina University Older Adult Driving Initiative featured the flourishing target audience thoroughly thriving with their proactive decision to retire their car keys and create a transportation plan.
These are just a handful of our timeless, award-winning favorites for the mature segment. Take a look at our complete Panoramic Healthcare Marketing portfolio, illustrating our unique 360 vision, to see why better healthcare outcomes begin with Brogan.
