Who put that ad there? Before you buy space, know what’s going in its place.

Many media departments are distant from their agency counterparts - floors away, buildings away, cities away, states away, and sometimes countries away. Which can create monetary efficiencies mainly based on centralization of processes, but if not orchestrated well could lead to severe leaks in the strategic process altogether. If a media team is not connected to the look, feel, tone of a message, the result could be a media buy with the opposite look, feel, and tone. Standard demographics just do not contain enough information to pull off the optimal campaign – tRead more

Concierge medicine - every healthcare marketer’s dream.

Half-hour appointments where your doctor actually sits down, looks into your eyes and listens to all of your problems without interruption. House calls. Same-day appointments. Nicer, uncrowded reception areas (not "waiting rooms" as waiting is a no-no). Cell phone and email access to your doc. Even travel to your locale if you become ill or injured while away.Read more

Advertising jingles, popular again?

Over the past couple of years marketers like Target, Mazda, Sprite, and others have increasingly used catchy tune to generate interest in their brand and their products. According to AdAge's Marc Altshuler, music continues to do what it has done...Read more

Employee branding.

Are you celebrating your employees or encouraging them to bury themselves in their work and their heads in the sand? As an advertising, marketing and PR firm, anything to do with branding is of deep interest to us. The concepts of "personal branding" and "employee branding" are being talked about more and more lately. The interest in career coaching has made "personal brand coaching" something that professionals are looking at.Read more

Writer’s strike muddies the ad buying market.

It's fall. A glorious time for changing leaves and television media buying. Heroes is back on. Chuck is taking off. It gets dark really early, so you curl up with the warm glow of the LCD flat screen and absorb billions of dollars worth of advertising messages.Read more

The art of media strategy, planning, and buying.

I’ve often wondered how my keen sense of humor and stellar creative capabilities in my youth led me into the ad agency world of media versus the land of creative. Perhaps it was all of the advanced math and statistics courses that skewed my path. I’m not disappointed; the media world is fascinating and currently evolving at a rapid pace. I’m proud to be a part of it. Yet, my biggest challenge over the years hasn’t been buying, planning, or strategizing media but overcoming the “Redheaded Stepchild” (no offense to redheadedRead more

Healthcare marketer with a cause.

This past Sunday night, I had the honor of being with a lot of really nice people who graced me with really nice memories of my Dad. It was the Michigan Parkinson Foundation's Annual Cabaret event, a fancy dinner, silent auction and jazz entertainment affair, with a goal to raise $60,000 for this very important cause. My Dad had this cruel disease for 20 years, from the time he was 55, until he died at 75. That's why I chose this cause to be involved with as the "community involvement" part of my healthcare marketing job.Read more

Romancing the client.

Agency/client relationships need work and nurturing to keep the "romance" alive and become productive, long-lasting and rewarding. Here are the keys to building a strong, two-way relationship. Trust: Both parties work to develop trust. The client trusts the agency to cherish the client's best interests, the agency trust the client to play fair.Read more

A hankering for healthcare.

Why do I feel so lucky to specialize in healthcare marketing? Simple. Because it's about people, not widgets. It's about saving lives. Improving lives. Making a difference. And using my God-given talents towards something of real value.Read more

Spooktastic media event.

This year's media party was a real treat! The Detroit ad community is filled with intelligent, unique, and valuable players. Events like this bring us media folks together and help keep the momentum going. It's not often that an advertising...Read more

Making a list, checking it twice.

OK, this is not about holiday gift giving, this is about creating and maintaining a database for business. There are lots of sophisticated and complicated software packages out there and some excellent industry-specific systems available. I am not going to review those but rather I am addressing ideas and techniques for your average small business. A digital mailing list is worth its weight in gold. <<WARNING: STUPID METAPHOR... digital lists don't weigh a thing!>> If you have any stupid metaphors you would like to share...Read more

Would you hire the loveable screw-up or the bitter liar?

Turn on any of the so-called investigative shows like Dateline or 20/20 almost every night and you can still see the classic PR drama unfold. Some slimeball suspected of bilking old ladies out of their nest egg is hustling toward his car as a sweaty cameraman and frothing reporter chase close behind. "No comment. No comment" he says, hiding his face with one hand and searching for his keys with the other.Read more


Why Brogan?

Results. Strategic insights that deliver more "aha" moments. Creative that makes an emotional connection. Account service that creates happy clients. And metrics that move your business forward. We guarantee you'll be delighted.

Client Hurrahs

  • Brogan & Partners has worked on a wide variety of health issues for us over the years. They have not only consistently provided innovative ideas and award winning campaigns, but they continue to help us work towards our overall goal of improving the health of Michigan residents.  Their creativity, expertise, and enthusiasm makes them an invaluable partner in our... More

  • Hiring Brogan & Partners to help Michigan Women’s Foundation create the brand and messaging around the campaign to raise millions of dollars to solve the backlog of untested rape kits in Detroit was a slam dunk!  With a well-deserved reputation for getting to the heart of complex and highly-charged issues with clear, action-driven communications, the Brogan team... More

  • A well-oiled machine operates at full performance, fluid and unyielding. At Frankenmuth Insurance we have often referred to Brogan & Partners as a well-oiled machine. Our experience with Brogan has been very strong and successful from the start. We view our partners at Brogan as an extension of our own staff. They are readily available to us at any time and deliver... More

  • When launching a startup, resources are very constrained and a startup has to pick its partners very carefully and with deliberation. There were many services that we have had to forego in the early stages of our company, Memloom. One crucial need, however, was identifying and aligning with a strong marketing partner who could help us with our brand, positioning and... More

  • We have been working with the Brogan team for the past 18 months. The Brogan team has truly been our marketing partner. They guided us through development our brand and messaging. They lead our our website redesign and deployment. And they provide excellent counsel on business development and market entry strategies. More

  • From the very first meeting we had with Brogan & Partners, it was clear that they had done their research on PREZIO Health, our competitors and the industry.  It has been  a very positive experience working with the Brogan & Partners team to re-design all of our service and product sheets as well as the total re-design of our website.  Their creativity is top-... More

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