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Extremely clever marketing campaign.

I love great marketing, particularly when it's someone who does something both new and elegant and creates an attention grabbing campaign. The marketing idea behind this is brilliant. Amnesty International must have considered (rightly, I suspect) that people would care...Read more

Healthcare marketer turns patient.

It's inevitable. We stroll the halls of hospitals galore, confident and nonplussed in our role as healthcare marketing professional. We meet the eyes of the gurney-bound and empathize with their plight as we continue to chatter about the newest expansion, brand campaign, or survey results. Then our turn comes . And boy do things feel different. Your briefcase is replaced with a plastic bag to hold all of your personal belongings, please. Your sense of control melts into nervousness and vulnerability.Read more

In ads, what's old is new again.

The New York Times is reporting today that Alka-Seltzer is bringing back good ole Speedy, which our older blog readers might remember from ads from 1951 to 1980. Not a bad idea, I think. Can anyone recall an Alka-Seltzer ad...Read more

White board wars.

Do you like using white boards? Or does the very idea of a "brainstorming meeting" make you want to run for cover? Our advertising agency trade association Second Wind, www.secondwindonline.com , recently had a discussion about how their member ad...Read more

This is why our creative director is female.

Because you get the same level of passion, without all the crazy... And yes, of course, I'm joking. This is just a funny spoof called "A few good creative men" featuring Jack Nicholson and Tom Cruise. Should be humorous to...Read more

BigThink.com for big ideas.

If you were one of the lucky recipients of February issue of Brogan & Partners 60 Second Impact – a free monthly e-newsletter that takes :60 or less to read (money back guaranteed) – you saw the article titled A...Read more

What is subliminal advertising?

Remember the book we all read in high school that showed ice cubes spelling out subliminal messages in advertising? The theory was that subliminal advertising was so powerful, we were all being influenced subconsciously. Well, having worked at Brogan &...Read more

Feelin' pretty good about the Tylenol "Feel Better" camp.

Have you seen the new Tylenol "Feel Better" spot ? It caught my attention. Naked body parts of all ages (G-rated) in rare, interesting angles. From an 80-yr. old elbow to a middle-aged stomach, to a turkey-like neck to a yoga move, a stretch, a push-up.Read more

The end of the TV "season" as we know it?

It started with shows like Survivor, Big Brother and the Amazing Race. Not just the reality TV business, but the lines between the TV season and the land of re-runs are getting, well, a bit dirty. But now the recently...Read more

The Miley marketing machine.

While my colleagues were all enjoying the Super Bowl (and mostly the cool commercials we all look forward to), I was enjoying the Hannah Montana 3-D concert movie! I'm sure the Super Bowl was the only reason I succeeded in...Read more

A shout out to the dog whisperer.

The Adcraft Club of Detroit hosted Cesar Millan , www.cesarsway.com , the renowned "Dr. Phil of dogs", as the keynote speaker at this past Friday's weekly luncheon. The National Geographic Channel , http://channel.nationalgeographic.com/ airs the popular show, The Dog Whisperer,...Read more

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Results. Strategic insights that deliver more "aha" moments. Creative that makes an emotional connection. Account service that creates happy clients. And metrics that move your business forward. We guarantee you'll be delighted.

Client Hurrahs

  • Brogan & Partners has worked on a wide variety of health issues for us over the years. They have not only consistently provided innovative ideas and award winning campaigns, but they continue to help us work towards our overall goal of improving the health of Michigan residents.  Their creativity, expertise, and enthusiasm makes them an invaluable partner in our... More

  • Hiring Brogan & Partners to help Michigan Women’s Foundation create the brand and messaging around the campaign to raise millions of dollars to solve the backlog of untested rape kits in Detroit was a slam dunk!  With a well-deserved reputation for getting to the heart of complex and highly-charged issues with clear, action-driven communications, the Brogan team... More

  • A well-oiled machine operates at full performance, fluid and unyielding. At Frankenmuth Insurance we have often referred to Brogan & Partners as a well-oiled machine. Our experience with Brogan has been very strong and successful from the start. We view our partners at Brogan as an extension of our own staff. They are readily available to us at any time and deliver... More

  • When launching a startup, resources are very constrained and a startup has to pick its partners very carefully and with deliberation. There were many services that we have had to forego in the early stages of our company, Memloom. One crucial need, however, was identifying and aligning with a strong marketing partner who could help us with our brand, positioning and... More

  • We have been working with the Brogan team for the past 18 months. The Brogan team has truly been our marketing partner. They guided us through development our brand and messaging. They lead our our website redesign and deployment. And they provide excellent counsel on business development and market entry strategies. More

  • From the very first meeting we had with Brogan & Partners, it was clear that they had done their research on PREZIO Health, our competitors and the industry.  It has been  a very positive experience working with the Brogan & Partners team to re-design all of our service and product sheets as well as the total re-design of our website.  Their creativity is top-... More

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