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Weekly Recap - December 11, 2015

Targeting Millennials? Don’t over-generalize. Keep in mind this generation is 80 million people large. They are not all the same—like how they engage in social media, how they make purchasing decisions or how many apps they have on their smartphones?...Read more

Facebook's new features pressure businesses to improve customer service.

Perhaps Mark Zuckerberg was placed on hold too often as a child. Maybe that’s why Facebook is setting higher expectations for businesses that wish to play on social media. The company has announced new features that enable business pages to...Read more

Go far and go often: The travel industry will reward you.

Vacations can be costly. And travel brands know that. These days, travelers carefully plan every detail to get the most adventure for their investment. They ask questions like: “Which airline should we fly?” “Which hotel should we stay at?” and...Read more

5 things you need to know about Gen We.

Everyone seems to be talking about Millennials, including us . But don’t be surprised if brands begin to shift their attention to this generation’s younger sibling: Gen We. Also known as Generation Z, iGen, Zeds or Post-Millennials, Gen We refers...Read more

Weekly Recap - December 4, 2015

It’s a social media world, we’re just in it. What are the preferred platforms? Facebook and Twitter are the preferred networks US companies use, according to eMarketer. Instagram is quickly climbing the list as more brands gearing up to test...Read more

Customers crave reward programs—just ask Starbucks.

In 2015, restaurant loyalty program memberships rose 107 percent , and today, more than 55 million Americans are members of at least one restaurant or fast food reward program. Whether it’s coffee, fast food, fine dining, bakeries or bars, brands...Read more

Instagram: Best of 2015.

2015 was a big year for this visual-only social platform. From updates to current features to new editing options and filters, Instagram has been reshaped to better suit its audience. For retailers, it was all about the advertising program. Having...Read more

15 causes to support on Giving Tuesday.

They say it’s better to give than to receive, and at Brogan & Partners, we couldn’t agree more. That's why we’ve compiled a list of 15 charities our team members support wholeheartedly—many giving their time and talent to volunteer positions...Read more

Weekly Recap - November 27, 2015

Ready, steady, go. Is your website ready for Black Friday? Last year, $1.5 billion in sales were generated on Black Friday. Want a piece of that? Review Hubspot’s seven quick and dirty tips for getting your online house in order...Read more

Shutdown and Slow Shop with me.

Now that retailers have managed online commerce, they’re inviting consumers back into the store for an experience called slow shopping. Akin to its distant cousin slow food and step-brother slow travel, slow shopping encourages consumers to luxuriate, savor and linger...Read more

4 popular retail store reward programs.

According to the 2015 COLLOQUY Loyalty Census , there are more than 434 million memberships in retail store reward programs. Why are they so popular within this industry, you ask? Maybe it’s because rewarding people for shopping in retail stores...Read more

Reward programs are here to stay, and here’s why.

It’s official. Reward programs have taken over. To date, 65 percent of marketers have implemented a brand loyalty program —offering customers points, prizes, money and miles for making purchases and engaging in certain experiences… and consumers love it. More than...Read more

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Results. Strategic insights that deliver more "aha" moments. Creative that makes an emotional connection. Account service that creates happy clients. And metrics that move your business forward. We guarantee you'll be delighted.

Client Hurrahs

  • Brogan & Partners has worked on a wide variety of health issues for us over the years. They have not only consistently provided innovative ideas and award winning campaigns, but they continue to help us work towards our overall goal of improving the health of Michigan residents.  Their creativity, expertise, and enthusiasm makes them an invaluable partner in our... More

  • Hiring Brogan & Partners to help Michigan Women’s Foundation create the brand and messaging around the campaign to raise millions of dollars to solve the backlog of untested rape kits in Detroit was a slam dunk!  With a well-deserved reputation for getting to the heart of complex and highly-charged issues with clear, action-driven communications, the Brogan team... More

  • A well-oiled machine operates at full performance, fluid and unyielding. At Frankenmuth Insurance we have often referred to Brogan & Partners as a well-oiled machine. Our experience with Brogan has been very strong and successful from the start. We view our partners at Brogan as an extension of our own staff. They are readily available to us at any time and deliver... More

  • When launching a startup, resources are very constrained and a startup has to pick its partners very carefully and with deliberation. There were many services that we have had to forego in the early stages of our company, Memloom. One crucial need, however, was identifying and aligning with a strong marketing partner who could help us with our brand, positioning and... More

  • We have been working with the Brogan team for the past 18 months. The Brogan team has truly been our marketing partner. They guided us through development our brand and messaging. They lead our our website redesign and deployment. And they provide excellent counsel on business development and market entry strategies. More

  • From the very first meeting we had with Brogan & Partners, it was clear that they had done their research on PREZIO Health, our competitors and the industry.  It has been  a very positive experience working with the Brogan & Partners team to re-design all of our service and product sheets as well as the total re-design of our website.  Their creativity is top-... More

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