Blog

5 examples of retargeting.

It happens to the best of us. One day, we’re on a brand’s website scrolling through endless amounts of T-shirts, tote bags and tennis shoes. The next day, pictures of the items we almost purchased seem to be following us...Read more

What marketers need to know about Facebook Reactions.

Like, love, haha, yay, wow, sad and angry. No, this isn’t the casting call for Inside Out 2; these are Facebook Reactions. Last week, the social platform made Reactions accessible worldwide, prompting brands and users to create more ways to...Read more

16 media terms every marketer should know.

Interstitial? Conversion pixel? Bounce rate? When it comes to media planning and buying , the best marketing plan can get lost in translation. So what do all these words really mean? Here are 16 media terms every marketer should know:...Read more

Weekly Recap - February 26, 2016

There’s more to like on Facebook now. There’s love. Awe. Even anger. Introducing reactions: when thumbs-up just doesn’t work. (Read: kittens!) Brands like Chevy, are already using reactions to prompt engagement. But what about a branded filter? Snapchat is launching...Read more

7 wearables and fitness apps consumers love.

Do you track your fitness activity? If you do, you’re in good company. In 2015, 39.5 million US adults 18 and over used wearables , including smart watches and fitness trackers. Not sure which one is right for you? Here...Read more

What is retargeting, and how does it work?

Let’s talk about one of the industry’s biggest buzzwords: retargeting. Ever heard of it? We’d guess more than likely. Ever experienced it? We’d say it’s even more likely. Have you, as a consumer, ever been on a brand’s website looking...Read more

Weekly Recap - February 19, 2016

It’s the age of the algorithm. Facebook has one. Twitter recently hopped on the algorithm train. Next stop, Instagram? Although the platform has yet to join in, some brands said they won’t mind it. In fact, they expect it. What’s...Read more

Unconditional acceptance inspires new women’s health campaign.

We women come in all ages, shapes and sizes. With differing personalities, talents, preferences and habits (good, bad or indifferent). Yet, even though we may not realize it, we all have something in common: our need for acceptance. This reality...Read more

Everything marketers need to know about fitness apps and wearables.

Remember when wearing a pedometer was cool? Me too, and I’m a Millennial. Pedometers may be a thing of the past, but the idea behind them is not. In fact, it was just the beginning. Today’s wearables come in all...Read more

Weekly Recap - February 12, 2016

This just in–Twitter’s new algorithm is here and it’s making waves. Notice anything new? (Hint: it’s the timeline) You need to opt-in to update. Notice anything else on social? Instagram now supports multiple accounts, making it easier for users to...Read more

How to position telemedicine for market success.

Whether you call it ehealth, Mhealth, telehealth or telemedicine, we’ve all been hearing a lot about virtual care platforms via voice, video, email and mobile in recent years. In fact, an Accenture survey released last week found that investment in...Read more

The new health care clinic that targets Millennials and connects.

For years, brands have been competing to win the loyalty of Millennials. And while some industries, such as food and retail, have experience major successes with this generation, the health care industry has struggled to get the attention of Millennials...Read more

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Client Hurrahs

  • Brogan & Partners has worked on a wide variety of health issues for us over the years. They have not only consistently provided innovative ideas and award winning campaigns, but they continue to help us work towards our overall goal of improving the health of Michigan residents.  Their creativity, expertise, and enthusiasm makes them an invaluable partner in our... More

  • Hiring Brogan & Partners to help Michigan Women’s Foundation create the brand and messaging around the campaign to raise millions of dollars to solve the backlog of untested rape kits in Detroit was a slam dunk!  With a well-deserved reputation for getting to the heart of complex and highly-charged issues with clear, action-driven communications, the Brogan team... More

  • A well-oiled machine operates at full performance, fluid and unyielding. At Frankenmuth Insurance we have often referred to Brogan & Partners as a well-oiled machine. Our experience with Brogan has been very strong and successful from the start. We view our partners at Brogan as an extension of our own staff. They are readily available to us at any time and deliver... More

  • When launching a startup, resources are very constrained and a startup has to pick its partners very carefully and with deliberation. There were many services that we have had to forego in the early stages of our company, Memloom. One crucial need, however, was identifying and aligning with a strong marketing partner who could help us with our brand, positioning and... More

  • We have been working with the Brogan team for the past 18 months. The Brogan team has truly been our marketing partner. They guided us through development our brand and messaging. They lead our our website redesign and deployment. And they provide excellent counsel on business development and market entry strategies. More

  • From the very first meeting we had with Brogan & Partners, it was clear that they had done their research on PREZIO Health, our competitors and the industry.  It has been  a very positive experience working with the Brogan & Partners team to re-design all of our service and product sheets as well as the total re-design of our website.  Their creativity is top-... More

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