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A healthcare marketer's cheat sheet: What to advertise, and when.

There always seems to be a “that time of year.” We know all about winter flu season, Heart Month and World Health Day, but what about other ‘seasons’ that healthcare marketers could capitalize on? To be prepared for the next...Read more

Weekly Recap - May 26, 2017

Got any good Stories? Instagram Stories are expanding to include specific locations and hashtags. Speaking of Instagram, new research shows the social media site is taking off in Europe. Bon voyage. How do you measure a tweet? We’ve got five...Read more

How to find a rainbow at the end of a troll storm.

"That's 2017." This from my 14-year-old daughter, Sofia, in response to my confusion over trolls who litter the Money Diaries website. Launched in 2016, Money Diaries is a website featuring more than 100 diaries from women who chronicle their spending...Read more

6 top takeaways from Iconosphere 2017.

The vibe was strategic, energizing and inspiring. Speakers spouted future-forward ideas, consumer insights and timely research. The result? High level fuel to power successful strategies for our clients from the Iconosphere 2017 conference held in Vegas last week. Among the...Read more

Weekly Recap - May 19, 2017

A cute puppy, pretty floral crown and contemplative scientist. No this isn’t a plot to a commercial. These are Instagram’s new lenses. That’s right, lenses. The visual platform took a page out of Snapchat’s book and updated Stories to include...Read more

5 things Millennials want from healthcare.

America’s largest cohort is no longer a bunch of texting teens. They are adults, adults who are becoming parents and shopping for health insurance. And as Millennials look for healthcare, marketers need to know the best way to reach out...Read more

Money Diaries is the Millennial woman's Bridget Jones.

I wonder what’s in her wallet? That’s the gist “ Money Diaries ” at Refinery29, a New York-based website that publishes the daily personal financial decisions of Millennial women. Think Bridget Jones Diaries for the gal who cares more...Read more

From insights to innovation: Applying creativity to connect the dots.

As an advertising creative, my job is to take marketing strategy, marinate it in my brain to cook up fresh, new ideas. I’m a specialist at connecting the dots …making the leap between the empirical, marketing research insights to create...Read more

Weekly Recap - May 12, 2017

Click, scroll, banner image, navigation. Is your website user-friendly? Not only is content key but ease of use it too. According to DMN, content is also about user’s experience on your site. Because let’s face it, if consumers are coming...Read more

6 ways brands are empowering women in 2017.

In the first quarter of 2017, brands came together on a very similar mission, to empower women. According to CEB Iconoculture research, 63 percent of women say obstacles continue to make it harder for women than men today, while only...Read more

Nostalgia marketing is winning with Millennials: How your brand can benefit.

Although they’re often viewed as a tech-savvy and forward-thinking generation, Millennials love an excuse to throw it back to the good ol’ days. They use apps like Timehop to resurface pictures from the past and are willing to pay top-dollar...Read more

Weekly Recap - May 5, 2017

Is your brand starting to sound like a robot? Or perhaps you need to build back brand trust? Forbes has three ways your business can show transparency, whilst Adweek is highlighting the common mistakes brands make on social media. Speaking...Read more

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Results. Strategic insights that deliver more "aha" moments. Creative that makes an emotional connection. Account service that creates happy clients. And metrics that move your business forward. We guarantee you'll be delighted.

Client Hurrahs

  • Brogan & Partners has worked on a wide variety of health issues for us over the years. They have not only consistently provided innovative ideas and award winning campaigns, but they continue to help us work towards our overall goal of improving the health of Michigan residents.  Their creativity, expertise, and enthusiasm makes them an invaluable partner in our... More

  • Hiring Brogan & Partners to help Michigan Women’s Foundation create the brand and messaging around the campaign to raise millions of dollars to solve the backlog of untested rape kits in Detroit was a slam dunk!  With a well-deserved reputation for getting to the heart of complex and highly-charged issues with clear, action-driven communications, the Brogan team... More

  • A well-oiled machine operates at full performance, fluid and unyielding. At Frankenmuth Insurance we have often referred to Brogan & Partners as a well-oiled machine. Our experience with Brogan has been very strong and successful from the start. We view our partners at Brogan as an extension of our own staff. They are readily available to us at any time and deliver... More

  • When launching a startup, resources are very constrained and a startup has to pick its partners very carefully and with deliberation. There were many services that we have had to forego in the early stages of our company, Memloom. One crucial need, however, was identifying and aligning with a strong marketing partner who could help us with our brand, positioning and... More

  • We have been working with the Brogan team for the past 18 months. The Brogan team has truly been our marketing partner. They guided us through development our brand and messaging. They lead our our website redesign and deployment. And they provide excellent counsel on business development and market entry strategies. More

  • From the very first meeting we had with Brogan & Partners, it was clear that they had done their research on PREZIO Health, our competitors and the industry.  It has been  a very positive experience working with the Brogan & Partners team to re-design all of our service and product sheets as well as the total re-design of our website.  Their creativity is top-... More

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