The third rule of brand authenticity: Be yourself.

The third rule of authenticity is brought to you by mom: Just be yourself. Whether you’re trying to make new friends, venturing into the unknown or jockeying for a promotion, mom’s advice typically fits the bill. The same applies for...Read more

What’s your mission statement? How purpose can fuel passion and productivity.

What’s the purpose of this campaign? How will we measure success? What objectives do we hope to achieve? Is it on-brand? We ask ourselves these questions every time we approach a new project at Brogan. Before we can craft the...Read more

Weekly Recap - August 24, 2015

Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new client opportunities. It’s our job. And we...Read more

6 secrets of a community manager.

You’ve seen the job title on LinkedIn. You’ve read it on business cards. But, what does a community manager actually do? I mean, they just scroll endlessly through Facebook all day, right…? Wrong. A community manager serves as the voice...Read more

Hospital marketing strategy to help overcome budget cuts #6: Stop the doctor appeasement budget.

You know the story: Doctor X calls to complain that she just saw Doctor Y on a new billboard across town and Doctor Y isn’t even performing Procedure Z. It’s not the first time she’s given you marketing advice. And...Read more

How Oreo is making magic happen on their social media channels.

It’s no secret that Oreo does social media well. But have you noticed how well they do gamification? When you take a look at their Twitter page , you’ll spot several different game-based concepts. But can you spot the five...Read more

Hospital marketing strategy to help overcome budget cuts #5: Maximize social media.

According to Nielsen Online , 67% of the global online population takes part in online communities. You can bet a large portion of that time is spent on social media. But effective use of social media goes beyond just having...Read more

Weekly Recap - August 17, 2015

Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new client opportunities. It’s our job. And we...Read more

University Marketing 101: How Boston College builds social media into their strategy.

Let’s say you’re a high school student. You’re starting to think about your future—and it all starts with what college you’ll go to. Of course you want to go to a college where you’ll learn everything you need to be...Read more

Why E!'s "The Royals" is so loyal to gamification.

Haven’t seen “ The Royals ” yet? We’ll give you a quick run down. E! ’s first-ever scripted series features a fictional family in modern day London. The king and queen try their hardest to shine a positive light on...Read more

Hospital marketing strategy to overcome budget cuts #4: Go digital.

Not only has the ACA decreased hospital reimbursement, it’s also increased confusion among patients. As a hospital marketing director, it’s your goal to meet patients where they’re at. So, where are they exactly? Online. But don’t just take our word...Read more

The second rule of authenticity: Acknowledge imperfections.

We made a mistake. We were wrong. It was our fault. To err is human. When brands own up to their mistakes, it can be humanizing. It can even make them more trustworthy, more authentic. That’s why the second rule...Read more


Why Brogan?

Results. Strategic insights that deliver more "aha" moments. Creative that makes an emotional connection. Account service that creates happy clients. And metrics that move your business forward. We guarantee you'll be delighted.

Client Hurrahs

  • Brogan & Partners has worked on a wide variety of health issues for us over the years. They have not only consistently provided innovative ideas and award winning campaigns, but they continue to help us work towards our overall goal of improving the health of Michigan residents.  Their creativity, expertise, and enthusiasm makes them an invaluable partner in our... More

  • Hiring Brogan & Partners to help Michigan Women’s Foundation create the brand and messaging around the campaign to raise millions of dollars to solve the backlog of untested rape kits in Detroit was a slam dunk!  With a well-deserved reputation for getting to the heart of complex and highly-charged issues with clear, action-driven communications, the Brogan team... More

  • A well-oiled machine operates at full performance, fluid and unyielding. At Frankenmuth Insurance we have often referred to Brogan & Partners as a well-oiled machine. Our experience with Brogan has been very strong and successful from the start. We view our partners at Brogan as an extension of our own staff. They are readily available to us at any time and deliver... More

  • When launching a startup, resources are very constrained and a startup has to pick its partners very carefully and with deliberation. There were many services that we have had to forego in the early stages of our company, Memloom. One crucial need, however, was identifying and aligning with a strong marketing partner who could help us with our brand, positioning and... More

  • We have been working with the Brogan team for the past 18 months. The Brogan team has truly been our marketing partner. They guided us through development our brand and messaging. They lead our our website redesign and deployment. And they provide excellent counsel on business development and market entry strategies. More

  • From the very first meeting we had with Brogan & Partners, it was clear that they had done their research on PREZIO Health, our competitors and the industry.  It has been  a very positive experience working with the Brogan & Partners team to re-design all of our service and product sheets as well as the total re-design of our website.  Their creativity is top-... More

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