Weekly Recap - October 12, 2015

Instagram invited brands to advertise in June. But plastering your pitch all over the popular channel may not be the best way to win favor with Instagram zealots, Adweek warns. Speaking of social, Forbes points a finger at big brand...Read more

The pros and cons of sub-branding and brand extension.

If you’re in marketing, you may have heard the terms sub-branding and brand extension. But what’s the difference? Well, there’s a big difference. Let’s break it down. What is sub-branding? Sub-branding is when a main brand creates a subsidiary or...Read more

Weekly Recap - October 5, 2015

The world of marketing is constantly evolving. With industry trends, social media, campaign measurement and generational marketing tactics emerging daily, it can be difficult to stay on top of the latest and greatest. So we sift through hundreds of blogs,...Read more

Millennials choose TV shows with a hearty side of social media.

Watching TV was once a family event. A ritual even. But watching TV isn’t just “watching TV” anymore. It’s turning on a TV show and folding the laundry. Turning on a TV show and eating dinner. Turning on a TV...Read more

Want Millennials to thrive at work? Follow these 3 Fs.

Gen Y, Gen Next, Screenagers... Whatever you want to call them, Millennials (adults ages 18 to 34 in 2015) get a bad rep. Deemed as high-maintenance, self-absorbed narcissists who are lazy and greatly distracted, it’s easy to assume this generation...Read more

4 things nonprofits should know about Millennials.

Be the change that you wish to see in the world. - Gandhi Not only an inspirational mantra, but this quote has turned into a mission statement for one very powerful cohort – Millennials. Not only do Millennials...Read more

4 Millennial social media habits explained: Twitter.

When it comes to social media, Millennials choose Twitter as one of their favorite platforms. A recent survey showed 37 percent of Millennials actively use Twitter, making it the fourth most popular social media app among this generation. Unlike other...Read more

Millennial women defy marketing labels.

Marketers love to label consumers. Early adopter. Fast follower. Foodie. Loyalist. Bargain-hunter. Boomer. Gen We. Labels help us make sense of consumer behavior, providing insights that help inform marketing and advertising strategy. For example, Generation Xers are notoriously skeptical and...Read more

Weekly Recap - September 28, 2014

Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new client opportunities. It’s our job. And we...Read more

4 Millennial social media habits explained: Snapchat.

In just four years, Snapchat has quickly climbed to the top as the third most popular social media app among Millennials. But what about Snapchat makes it so appealing to younger Millennials? MTV Insight tells us that this generation is...Read more

How to market healthcare to all the generations: Gen X.

Always on the go, Generation X is looking to simplify life in many ways. Having faced the recession and now midlife, mindful Gen Xers value security, trust and balance. These are important insights to better understand how to broach serious...Read more

4 Millennial social media habits explained: Instagram.

Although Facebook may be the most popular social media app among Millennials, Instagram is the most Millennial-heavy, making it a key marketing platform for brands to engage with this generation. According to CEB Iconoculture , 73 percent of Instagrammers are...Read more


Why Brogan?

Results. Strategic insights that deliver more "aha" moments. Creative that makes an emotional connection. Account service that creates happy clients. And metrics that move your business forward. We guarantee you'll be delighted.

Client Hurrahs

  • Brogan & Partners has worked on a wide variety of health issues for us over the years. They have not only consistently provided innovative ideas and award winning campaigns, but they continue to help us work towards our overall goal of improving the health of Michigan residents.  Their creativity, expertise, and enthusiasm makes them an invaluable partner in our... More

  • Hiring Brogan & Partners to help Michigan Women’s Foundation create the brand and messaging around the campaign to raise millions of dollars to solve the backlog of untested rape kits in Detroit was a slam dunk!  With a well-deserved reputation for getting to the heart of complex and highly-charged issues with clear, action-driven communications, the Brogan team... More

  • A well-oiled machine operates at full performance, fluid and unyielding. At Frankenmuth Insurance we have often referred to Brogan & Partners as a well-oiled machine. Our experience with Brogan has been very strong and successful from the start. We view our partners at Brogan as an extension of our own staff. They are readily available to us at any time and deliver... More

  • When launching a startup, resources are very constrained and a startup has to pick its partners very carefully and with deliberation. There were many services that we have had to forego in the early stages of our company, Memloom. One crucial need, however, was identifying and aligning with a strong marketing partner who could help us with our brand, positioning and... More

  • We have been working with the Brogan team for the past 18 months. The Brogan team has truly been our marketing partner. They guided us through development our brand and messaging. They lead our our website redesign and deployment. And they provide excellent counsel on business development and market entry strategies. More

  • From the very first meeting we had with Brogan & Partners, it was clear that they had done their research on PREZIO Health, our competitors and the industry.  It has been  a very positive experience working with the Brogan & Partners team to re-design all of our service and product sheets as well as the total re-design of our website.  Their creativity is top-... More

Tweets, Blog Posts and Tidbits...

Connect With Us