University Marketing 101: The Ivy Leagues wow with viral video.

Video. It's a simple concept that can have astonishing results. Today, YouTube reaches almost 50 percent of the 18 to 34-year-old population —more than any cable network. An astonishing 98 percent of 18 to 34-year-olds reported using their smartphone on...Read more

How The HoneyBaked Ham Company is using gamification to engage with their followers.

Since 1957, The HoneyBaked Ham Company has been providing the entrees we all know and love. But now, they’re giving us even more—a chance to have fun on their Facebook page . As early adapters of gamification, their page is...Read more

Hospital marketing strategy to help overcome budget cuts #2: Invest in your website.

Ever try to visit a website, but closed out because it took too long to load? Or maybe you didn’t choose a brand because their website didn’t appeal to you? We’ve all done it. 94% of people say that website...Read more

11 Instagram best practices every marketer should know.

When it comes to Instagram, there are a number of things to consider before joining—especially if you are a brand. From handles to filters to hashtags, we’ve gathered the very best practices for your business to get started on Instagram...Read more

Weekly Recap – August 3, 2015

Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new client opportunities. It’s our job. And we...Read more

Critical resource or just critical? Tips for docs to deal with Yelp’s fortified UGC.

If user-generated content has been giving doctors’ headaches, Yelp’s new partnership with ProPublica might be migraine-inducing. Yelp is working with the investigative online newsroom to bolster its user-generated content by folding in ProPublica’s healthcare statistics and placing it onto the...Read more

Hospital marketing strategy to help overcome budget cuts #1: Make a plan.

Everyone knows that planning is an important part of creating an effective healthcare marketing program. With so many changes in healthcare, it’s easy to place planning on the back burner. But because of these changes, it’s all the more important...Read more

University Marketing 101: Spartans will experiment with nontraditional marketing.

Michigan State University has built their brand on two small words: Spartans will. Spartans will work together . Spartans will work for the common good. Spartans will push past the boundaries. And this just in: Spartans will experiment with nontraditional...Read more

6 brands using social gamification to increase engagement.

Within the past five years, gamification has turned into one of the biggest industry buzzwords, and here’s why. While developing marketing plans, business proposals, and editorial calendars, advertisers commonly ask their teams, “What can we do to increase engagement?” And...Read more

Hospital marketing strategies to help overcome budget cuts.

If you’re the marketing director of a hospital, chances are your budget has been slashed 10% or more due to the Affordable Care Act. To make matters worse, your E-team may be demanding even more ROI in this environment of...Read more

Weekly Recap - July 27, 2015

Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new client opportunities. It’s our job. And we...Read more

4 popular Instagram formats to tell your brand story.

From cave paintings in Lascaux, frescos in the Sistine Chapel and Campbell’s soup cans with a dash of Warhol to billboards, commercials and now Instagram, visual storytelling has always been popular and powerful. According to Hubspot, 90 percent of information...Read more


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Results. Strategic insights that deliver more "aha" moments. Creative that makes an emotional connection. Account service that creates happy clients. And metrics that move your business forward. We guarantee you'll be delighted.

Client Hurrahs

  • Brogan & Partners has worked on a wide variety of health issues for us over the years. They have not only consistently provided innovative ideas and award winning campaigns, but they continue to help us work towards our overall goal of improving the health of Michigan residents.  Their creativity, expertise, and enthusiasm makes them an invaluable partner in our... More

  • Hiring Brogan & Partners to help Michigan Women’s Foundation create the brand and messaging around the campaign to raise millions of dollars to solve the backlog of untested rape kits in Detroit was a slam dunk!  With a well-deserved reputation for getting to the heart of complex and highly-charged issues with clear, action-driven communications, the Brogan team... More

  • A well-oiled machine operates at full performance, fluid and unyielding. At Frankenmuth Insurance we have often referred to Brogan & Partners as a well-oiled machine. Our experience with Brogan has been very strong and successful from the start. We view our partners at Brogan as an extension of our own staff. They are readily available to us at any time and deliver... More

  • When launching a startup, resources are very constrained and a startup has to pick its partners very carefully and with deliberation. There were many services that we have had to forego in the early stages of our company, Memloom. One crucial need, however, was identifying and aligning with a strong marketing partner who could help us with our brand, positioning and... More

  • We have been working with the Brogan team for the past 18 months. The Brogan team has truly been our marketing partner. They guided us through development our brand and messaging. They lead our our website redesign and deployment. And they provide excellent counsel on business development and market entry strategies. More

  • From the very first meeting we had with Brogan & Partners, it was clear that they had done their research on PREZIO Health, our competitors and the industry.  It has been  a very positive experience working with the Brogan & Partners team to re-design all of our service and product sheets as well as the total re-design of our website.  Their creativity is top-... More

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