Weekly Recap - October 30, 2015

Brace yourself trick-or-treaters: The Halloween haul may be more Willy Wonka than Nestle. Consumers aren’t feeling terribly confident, eMarketer reports. So expect to hear a little more boo-hoo than boo come Saturday. But fear not little goblins. By the time...Read more

11 reasons Millennials love binge watching TV shows.

“Just one more episode,” says a young Millennial before they fall asleep. “To be continued?! I have to know how it ends,” cries another. “Want to watch a show?” a wife asked her husband three hours and six episodes ago...Read more

7 inspiring food brands and bloggers on Instagram.

Food. It’s on everyone’s minds and the subject of daily conversation. What’s for dinner? What are you eating? What’s for dessert? May I have the recipe? Are there doughnuts in the kitchen? As if our food frenzy wasn’t already enough,...Read more

You know you work in advertising when...

If you work in the advertising industry, you might think no one else understands what you do every day. Does anyone spend hours scrolling through stock photography sites or social media channels as a part of their job description? Are...Read more

Weekly Recap - October 23, 2015

Brands went Back to the Future this week to celebrate the iconic film. The hoopla extended beyond brands with product placements in the film, including ubiquitous party-crasher Oreo. (Good thing you’re so delicious, cookie.) Meanwhile, Adweek did a little crystal-balling...Read more

Binge watching: Everybody’s doing it, especially Millennials.

The act of binge watching has officially become a pop culture phenomenon. People are watching episode after episode after episode. In fact, they’re watching so many episodes that the idea of finishing an entire series in one weekend is no...Read more

Barbie’s new YouTube video speaks Gen We.

I wasn’t much of a Barbie girl. My older brothers may have had something to do with it. Tony and John were always on the go, peeling out of the driveway on BMX bikes, wading in the pond to collect...Read more

4 brands marketing around the big game.

It’s that time again. The state of Michigan has officially divided into two (very, very) separate groups: those who root for the Michigan Wolverines and those who root for the Michigan State Spartans. The two football teams face off tomorrow...Read more

13 website design terms every marketer should know.

Redesigning your website? You have probably picked up some web lingo along the way. Search engine optimization, back end, sitemap, HTML, QA – but what do they all mean? What was once an exciting initiative has turned into a vocabulary...Read more

Weekly Recap - October 12, 2015

Instagram invited brands to advertise in June. But plastering your pitch all over the popular channel may not be the best way to win favor with Instagram zealots, Adweek warns. Speaking of social, Forbes points a finger at big brand...Read more

The pros and cons of sub-branding and brand extension.

If you’re in marketing, you may have heard the terms sub-branding and brand extension. But what’s the difference? Well, there’s a big difference. Let’s break it down. What is sub-branding? Sub-branding is when a main brand creates a subsidiary or...Read more


Why Brogan?

Results. Strategic insights that deliver more "aha" moments. Creative that makes an emotional connection. Account service that creates happy clients. And metrics that move your business forward. We guarantee you'll be delighted.

Client Hurrahs

  • Brogan & Partners has worked on a wide variety of health issues for us over the years. They have not only consistently provided innovative ideas and award winning campaigns, but they continue to help us work towards our overall goal of improving the health of Michigan residents.  Their creativity, expertise, and enthusiasm makes them an invaluable partner in our... More

  • Hiring Brogan & Partners to help Michigan Women’s Foundation create the brand and messaging around the campaign to raise millions of dollars to solve the backlog of untested rape kits in Detroit was a slam dunk!  With a well-deserved reputation for getting to the heart of complex and highly-charged issues with clear, action-driven communications, the Brogan team... More

  • A well-oiled machine operates at full performance, fluid and unyielding. At Frankenmuth Insurance we have often referred to Brogan & Partners as a well-oiled machine. Our experience with Brogan has been very strong and successful from the start. We view our partners at Brogan as an extension of our own staff. They are readily available to us at any time and deliver... More

  • When launching a startup, resources are very constrained and a startup has to pick its partners very carefully and with deliberation. There were many services that we have had to forego in the early stages of our company, Memloom. One crucial need, however, was identifying and aligning with a strong marketing partner who could help us with our brand, positioning and... More

  • We have been working with the Brogan team for the past 18 months. The Brogan team has truly been our marketing partner. They guided us through development our brand and messaging. They lead our our website redesign and deployment. And they provide excellent counsel on business development and market entry strategies. More

  • From the very first meeting we had with Brogan & Partners, it was clear that they had done their research on PREZIO Health, our competitors and the industry.  It has been  a very positive experience working with the Brogan & Partners team to re-design all of our service and product sheets as well as the total re-design of our website.  Their creativity is top-... More

Tweets, Blog Posts and Tidbits...

Connect With Us