Millennial women defy marketing labels.

Marketers love to label consumers. Early adopter. Fast follower. Foodie. Loyalist. Bargain-hunter. Boomer. Gen We. Labels help us make sense of consumer behavior, providing insights that help inform marketing and advertising strategy. For example, Generation Xers are notoriously skeptical and...Read more

Weekly Recap - September 28, 2014

Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new client opportunities. It’s our job. And we...Read more

4 Millennial social media habits explained: Snapchat.

In just four years, Snapchat has quickly climbed to the top as the third most popular social media app among Millennials. But what about Snapchat makes it so appealing to younger Millennials? MTV Insight tells us that this generation is...Read more

How to market healthcare to all the generations: Gen X.

Always on the go, Generation X is looking to simplify life in many ways. Having faced the recession and now midlife, mindful Gen Xers value security, trust and balance. These are important insights to better understand how to broach serious...Read more

4 Millennial social media habits explained: Instagram.

Although Facebook may be the most popular social media app among Millennials, Instagram is the most Millennial-heavy, making it a key marketing platform for brands to engage with this generation. According to CEB Iconoculture , 73 percent of Instagrammers are...Read more

Streamed not broadcast: Millennials' TV habits stun.

Imagine a world in which no one owns a TV. It’s just laptops, tablets, smartphones, and subscriptions to streaming services. With the median age of the TV audience hitting 50 this year and the increase in which Millennials are moving...Read more

Weekly Recap - September 21, 2015

Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new client opportunities. It’s our job. And we...Read more

4 Millennial social media habits explained: Facebook.

Facebook continues to take the lead as the most popular social media app used among Millennials. In fact, 76 percent of Millennials (people ages 18-34) actively use Facebook . But the question remains: What are Millennials using Facebook for? And...Read more

5 things brands need to know about Millennials and holidays.

Millennials love holidays so much that they’re creating even more reasons to celebrate throughout the year. This is good news for retail brands that love a great party and the gifts and trappings that go along with it. But take...Read more

Laughing all the way to the bank: Millennials and money.

It’s not easy for a bank to be funny. Banking is serious business, and bankers tend to take themselves seriously. So, when it comes to bank advertising—you guessed it—pretty serious. How serious? American dream serious. Starting a family serious. Getting...Read more

4 Millennial social media habits explained.

Nowadays, it seems like everyone wants to get into the minds of Millennials. Brands, employers and, of course, parents are trying hard to understand this generation. We don’t blame them. Millennials are the largest generation to ever live, which means...Read more

How to market healthcare to all generations: Millennials.

The Millennial generation is now the largest, most diverse generation of them all. With nearly 80 million people , Millennials are more diverse economically, ethnically and politically. By 2020, Millennials are estimated to have $1.4 trillion in spending power ...Read more


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Results. Strategic insights that deliver more "aha" moments. Creative that makes an emotional connection. Account service that creates happy clients. And metrics that move your business forward. We guarantee you'll be delighted.

Client Hurrahs

  • Brogan & Partners has worked on a wide variety of health issues for us over the years. They have not only consistently provided innovative ideas and award winning campaigns, but they continue to help us work towards our overall goal of improving the health of Michigan residents.  Their creativity, expertise, and enthusiasm makes them an invaluable partner in our... More

  • Hiring Brogan & Partners to help Michigan Women’s Foundation create the brand and messaging around the campaign to raise millions of dollars to solve the backlog of untested rape kits in Detroit was a slam dunk!  With a well-deserved reputation for getting to the heart of complex and highly-charged issues with clear, action-driven communications, the Brogan team... More

  • A well-oiled machine operates at full performance, fluid and unyielding. At Frankenmuth Insurance we have often referred to Brogan & Partners as a well-oiled machine. Our experience with Brogan has been very strong and successful from the start. We view our partners at Brogan as an extension of our own staff. They are readily available to us at any time and deliver... More

  • When launching a startup, resources are very constrained and a startup has to pick its partners very carefully and with deliberation. There were many services that we have had to forego in the early stages of our company, Memloom. One crucial need, however, was identifying and aligning with a strong marketing partner who could help us with our brand, positioning and... More

  • We have been working with the Brogan team for the past 18 months. The Brogan team has truly been our marketing partner. They guided us through development our brand and messaging. They lead our our website redesign and deployment. And they provide excellent counsel on business development and market entry strategies. More

  • From the very first meeting we had with Brogan & Partners, it was clear that they had done their research on PREZIO Health, our competitors and the industry.  It has been  a very positive experience working with the Brogan & Partners team to re-design all of our service and product sheets as well as the total re-design of our website.  Their creativity is top-... More

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