Weekly Recap - July 15, 2016

Is bigger really better? Brands are now opting to work with smaller, up-and-coming social media stars to better reach their target audience. And according to eMarketer, half of U.S. Internet users want to unplug while on vacation. Whether they actually...Read more

5 healthcare social media trends you'll notice this year.

If you work in the healthcare industry, you know what a challenge it is to master social media for your brand. What channels should you have an active presence on? Should you post photos, videos, links, custom visuals or a...Read more

5 PSAs that are making us think.

When was the last time an advertisement made you think? Was it a billboard? A commercial? A print ad? A social media status update? Regardless of the medium, the ad made you think. It changed your perception. It disrupted your...Read more

Marathoning for an insurance discount.

Nonsmokers and seat-belt wearers can get a break on insurance. So can people with healthy BMI, blood pressure and cholesterol levels. So, why not go deeper and reward consumers for the tactics they use to stay healthy—like running marathons. So...Read more

Weekly Recap - July 8, 2016

“Do you wanna build a…” brand story? It doesn’t have to be a different story. It just needs to be told on multiple screens, says Hollywood director. In fact, consumers love stories, especially when they are emotionally engaging. But, what...Read more

Patients seeking patients find community, resources on Smart Patient.

Information. It’s what the newly diagnosed and their loved ones crave. Insights from patients and survivors is especially prized. These are folks who have been in your hospital gown, tried that med, endured that treatment and lived to tell the...Read more

Healthcare Checkup - July 2016

Let’s talk costs. According to a Duke University study of nearly 2,000 physician-patient conversations published in the journal Health Affairs found that when patients brought up costs during office visits, doctors deflected. But, talking about costs isn’t any easier for...Read more

Weekly Recap - July 1, 2016

The Rio 2016 Olympics are right around the corner and we can almost hear the fanfare, or shall we say brand-fare. Due to Rio’s U.S.-friendly time zone, this year’s games are expected to draw significant prime-time viewers. Not only are...Read more

Patients want to talk about costs but docs stick to the old script.

Patients are becoming increasingly cost-conscious, but physicians aren’t comfortable talking about price. A Duke University study of nearly 2,000 physician-patient conversations published in the journal Health Affairs found that when patients brought up costs during office visits, doctors deflected. Most...Read more

Weekly Recap - June 24, 2016

Authenticity. Thought leaders. Natural. Risk-taking. These are the words used to describe successful brand partnerships. Don’t believe us? See what Ryan Seacrest and Usher have to say about the matter. Better yet, watch their video. Digital video advertising is expected...Read more

6 reasons why your brand should leverage video.

How many online videos have you watched today? Probably more than you want to admit. You’re in good company. We love video and why not? It’s easy to consume, entertaining and memorable. According to Forrester Research, one-minute of video is...Read more

Weekly Recap - June 17, 2016

Landing page designs got you down? From choosing CTAs and deciding on copy length, landing pages can be tricky. But fear not. HubSpot has 16 designs to draw inspiration from. And one thing is for certain, it must be mobile...Read more


Why Brogan?

Results. Strategic insights that deliver more "aha" moments. Creative that makes an emotional connection. Account service that creates happy clients. And metrics that move your business forward. We guarantee you'll be delighted.

Client Hurrahs

  • Brogan & Partners has worked on a wide variety of health issues for us over the years. They have not only consistently provided innovative ideas and award winning campaigns, but they continue to help us work towards our overall goal of improving the health of Michigan residents.  Their creativity, expertise, and enthusiasm makes them an invaluable partner in our... More

  • Hiring Brogan & Partners to help Michigan Women’s Foundation create the brand and messaging around the campaign to raise millions of dollars to solve the backlog of untested rape kits in Detroit was a slam dunk!  With a well-deserved reputation for getting to the heart of complex and highly-charged issues with clear, action-driven communications, the Brogan team... More

  • A well-oiled machine operates at full performance, fluid and unyielding. At Frankenmuth Insurance we have often referred to Brogan & Partners as a well-oiled machine. Our experience with Brogan has been very strong and successful from the start. We view our partners at Brogan as an extension of our own staff. They are readily available to us at any time and deliver... More

  • When launching a startup, resources are very constrained and a startup has to pick its partners very carefully and with deliberation. There were many services that we have had to forego in the early stages of our company, Memloom. One crucial need, however, was identifying and aligning with a strong marketing partner who could help us with our brand, positioning and... More

  • We have been working with the Brogan team for the past 18 months. The Brogan team has truly been our marketing partner. They guided us through development our brand and messaging. They lead our our website redesign and deployment. And they provide excellent counsel on business development and market entry strategies. More

  • From the very first meeting we had with Brogan & Partners, it was clear that they had done their research on PREZIO Health, our competitors and the industry.  It has been  a very positive experience working with the Brogan & Partners team to re-design all of our service and product sheets as well as the total re-design of our website.  Their creativity is top-... More

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