Communicating with visuals.

Are you an Image Fluent? Did you use an emoji (or emoticon) today? How about take a picture? Watch TV? See an advertisement? Look at a book, magazine, chart or symbol? Of course you did. In this day in age,...Read more

Does using animation in pharma ads trivialize warnings?

Mr. Mucus is meant to be gross. The snot monster and antihero should make cold sufferers reach for Mucinex. Same goes for the cute, overactive, texting bladder in Myrbetriq’s ad. They’re memorable, but do consumers miss critical information when the...Read more

Weekly Recap - March 18, 2016

Instagram is breaking out a little high school math, using an algorithm to improve the consumer experience. Why? Because users are missing a lot of content on their feeds. Like the video of your aunt’s cat singing karaoke. Meanwhile BuzzFeed...Read more or The Match?

My niece called yesterday with the exciting news that she has been “matched”. No, not from – she’s already taken. This is the infamous National Resident Match Week , culminating this Friday on “Match Day”, when graduating medical students...Read more

Facebook advertising: Do’s and don’ts.

Looking to promote a post on Facebook? Before you do, you may want to consult these do’s and don’ts when it comes to your content and images. Facebook advertising policy says that text (advertisement) copy must adhere to the following:...Read more

Weekly Recap - March 11, 2016

Want more business? Put a pin on it. This week, Pinterest opened its Ads Manager program to small- and medium-sized businesses. Why? Because results, they say. Promoted Pins are apparently click magnets. Show me the diversity, consumers say. And be...Read more

Why the FTC won't let native advertising be.

Consumers love content. All kinds of content, from news, features and opinions to reviews, videos, infographics and listicles. It doesn’t seem to matter if it’s advertorial or editorial. They greedily consume it just the same. In fact, a recent study...Read more

Patient Experience Dept. RX: Empathy Specialist Consult.

As a healthcare marketer for a couple decades plus, I have a pretty good understanding of some heavy-duty clinical terminology. From pelvic floor disorders to structural heart disease to bariatric surgery, I’ve marketed just about every health program you could...Read more

Rules and regulations: Your guide to user-generated content.

Has a brand commented on one of your posts? Has your content ever been reposted by a brand? As consumers, we enjoy when brands engage with us, and notice our loyalty. What’s UGC? UGC stands for user-generated content. It refers...Read more

Weekly Recap - March 4, 2016

Do you speak emoji? Brands do, particularly in social media. When “face with tears of joy” doesn’t fully express the brand sentiment there’s Facebook’s carousel ads. Consider these seven tips before buying your ticket. And don’t forget Pinterest. It’s still...Read more

Healthcare Checkup - March 2016

From wearables to fitness apps, it’s the age of tracking and consumers from all generations are taking part. But what is it about these fitness apps and wearables that consumer’s find so alluring? Is it their instant feedback or the...Read more

5 examples of retargeting.

It happens to the best of us. One day, we’re on a brand’s website scrolling through endless amounts of T-shirts, tote bags and tennis shoes. The next day, pictures of the items we almost purchased seem to be following us...Read more


Why Brogan?

Results. Strategic insights that deliver more "aha" moments. Creative that makes an emotional connection. Account service that creates happy clients. And metrics that move your business forward. We guarantee you'll be delighted.

Client Hurrahs

  • Brogan & Partners has worked on a wide variety of health issues for us over the years. They have not only consistently provided innovative ideas and award winning campaigns, but they continue to help us work towards our overall goal of improving the health of Michigan residents.  Their creativity, expertise, and enthusiasm makes them an invaluable partner in our... More

  • Hiring Brogan & Partners to help Michigan Women’s Foundation create the brand and messaging around the campaign to raise millions of dollars to solve the backlog of untested rape kits in Detroit was a slam dunk!  With a well-deserved reputation for getting to the heart of complex and highly-charged issues with clear, action-driven communications, the Brogan team... More

  • A well-oiled machine operates at full performance, fluid and unyielding. At Frankenmuth Insurance we have often referred to Brogan & Partners as a well-oiled machine. Our experience with Brogan has been very strong and successful from the start. We view our partners at Brogan as an extension of our own staff. They are readily available to us at any time and deliver... More

  • When launching a startup, resources are very constrained and a startup has to pick its partners very carefully and with deliberation. There were many services that we have had to forego in the early stages of our company, Memloom. One crucial need, however, was identifying and aligning with a strong marketing partner who could help us with our brand, positioning and... More

  • We have been working with the Brogan team for the past 18 months. The Brogan team has truly been our marketing partner. They guided us through development our brand and messaging. They lead our our website redesign and deployment. And they provide excellent counsel on business development and market entry strategies. More

  • From the very first meeting we had with Brogan & Partners, it was clear that they had done their research on PREZIO Health, our competitors and the industry.  It has been  a very positive experience working with the Brogan & Partners team to re-design all of our service and product sheets as well as the total re-design of our website.  Their creativity is top-... More

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