Blog

5 reasons why health and fitness is trending in social media.

Whether it’s a photo of beautifully organized food or yogi-masters on a beach, health and fitness have become major trends in social media. Although some may see posting about health and fitness as spurring jealously or shame on individuals who...Read more

Weekly Recap - August 5, 2016

Move over Snapchat, there’s a new disappearing photo app in town. It’s Instagram. It’s true. The other visual-only app has launched their own version of the disappearing image, called “Stories.” The new feature will appear at the top of newsfeeds...Read more

Healthcare Checkup - August 2016

Are you a patient trying a new med? What about trying a new hospital? Treatment? Well, there's a community for you. In fact, patients are seeking patients to learn their stories, experiences and find a support system and community. Consumers...Read more

The Rules of the Road (to Rio): 11 things brands cannot say about the 2016 Olympics.

The Road to Rio has been long and winding—not just for the athletes, but for brands, too. As always, if your brand is an official sponsor of the Olympic Games, you’re golden. The problem? Only a few are. (Looking at...Read more

Weekly Recap - July 29, 2016

Panda. Umbrella. Train. Exclamation point. You name it; there is an emoji for it. And brands are incorporating more and more of them into their messaging. According to eMarketer, of those surveyed, 39 percent thought that brands that used emojis...Read more

Marketing Statement - July 2016

You can take the consumer out of the Great Recession, but you can’t take the Great Recession out of the consumer. What does mean for your financial brand? It’s time to get creative. Like doling out insurance discounts for marathoners...Read more

Discounts and deals: 3 things to know about the recessionary mindset.

“There’s a coupon for that.” Not only does this phrase seem to permeate conversation when talking about upcoming purchases, but it has turned into a financial mindset. Consumers may be out of the Great Recession, buy you can’t take the...Read more

What marketers need to know about Facebook's latest changes.

Are you up to date on the latest Facebook algorithm changes? In its ongoing quest to give users more of what they want, Facebook is promoting posts from friends and demoting Pages on the Newsfeed. Don’t worry. We’ve got your...Read more

Weekly Recap - July 22, 2016

The king has not left the building. We repeat. The king has not left the building. According to Digiday, TV is still king and looks to remain so for a while. While this may be, internet advertising (second runner up)...Read more

Brogan team straps on wearables for a little healthy competition.

I can’t sit still. I’m looking for excuses to trek upstairs and parking further away from the office. Yesterday, I marched in place while blowing my hair dry. This morning I cha-cha’d at the stovetop while scrambling eggs. My husband...Read more

3 things marketers need to know about Pokémon Go.

In less than a week, Pokémon Go has ignited a national gaming revolution. The mobile app encourages gamers to get up and get outside to play not only in the real world, but virtually too. But that’s not all. Pokémon...Read more

Weekly Recap - July 15, 2016

Is bigger really better? Brands are now opting to work with smaller, up-and-coming social media stars to better reach their target audience. And according to eMarketer, half of U.S. Internet users want to unplug while on vacation. Whether they actually...Read more

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Results. Strategic insights that deliver more "aha" moments. Creative that makes an emotional connection. Account service that creates happy clients. And metrics that move your business forward. We guarantee you'll be delighted.

Client Hurrahs

  • Brogan & Partners has worked on a wide variety of health issues for us over the years. They have not only consistently provided innovative ideas and award winning campaigns, but they continue to help us work towards our overall goal of improving the health of Michigan residents.  Their creativity, expertise, and enthusiasm makes them an invaluable partner in our... More

  • Hiring Brogan & Partners to help Michigan Women’s Foundation create the brand and messaging around the campaign to raise millions of dollars to solve the backlog of untested rape kits in Detroit was a slam dunk!  With a well-deserved reputation for getting to the heart of complex and highly-charged issues with clear, action-driven communications, the Brogan team... More

  • A well-oiled machine operates at full performance, fluid and unyielding. At Frankenmuth Insurance we have often referred to Brogan & Partners as a well-oiled machine. Our experience with Brogan has been very strong and successful from the start. We view our partners at Brogan as an extension of our own staff. They are readily available to us at any time and deliver... More

  • When launching a startup, resources are very constrained and a startup has to pick its partners very carefully and with deliberation. There were many services that we have had to forego in the early stages of our company, Memloom. One crucial need, however, was identifying and aligning with a strong marketing partner who could help us with our brand, positioning and... More

  • We have been working with the Brogan team for the past 18 months. The Brogan team has truly been our marketing partner. They guided us through development our brand and messaging. They lead our our website redesign and deployment. And they provide excellent counsel on business development and market entry strategies. More

  • From the very first meeting we had with Brogan & Partners, it was clear that they had done their research on PREZIO Health, our competitors and the industry.  It has been  a very positive experience working with the Brogan & Partners team to re-design all of our service and product sheets as well as the total re-design of our website.  Their creativity is top-... More

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