How marketers and users can benefit from virtual reality.

Virtual reality is becoming one of the largest opportunities to use sight and sound and create real experiences, without actually being present.

Here are three brands that used virtual reality to market their brand:

Try Before You Fly – Marriott Hotels

How marketers and users can benefit from virtual reality

(Image courtesy of: www.vrlife.news)

New York one minute, Hawaii the next. As newlywed couples strolled the streets of New York City, they were given the chance to experience any particular destination they longed to travel to. Between the beautiful view of beaches to skyscrapers in London, Marriott Hotels gave consumers the ultimate travel experience without the physical travel.

Educational Experiences – Toyota

Toyota takes teens for a spin around town to not only preach that distracted driving is dangerous, but to show them the consequences by placing them in the situation. The 360 view makes it feel real for audiences and creates a deep, emotional outcome as if they were really behind the wheel.

Launch Opportunities – HBO

For the launch of 2016 season of the Game of Thrones, HBO, Facebook and Oculus collaborated to create an interactive 360 VR video to let users climb walls and walk around various cities of the show. Users reported how real the experience felt, even facing the emotion of fear as if they were really 700 feet above the ground.

How consumers benefit from virtual reality.

In the word of marketing, being able to immerse users in something that feels so terrifyingly real is a game changer.

However, VR doesn’t just benefit those behind the scenes; it can benefit those using the technology. One of the most interesting VR tactics is placing someone in real-life situations that generate empathy and human emotion. Jeremy Bailenson, the founder of Stanford’s Virtual Human Interaction Lab, has devoted years researching how VR can help understand those around us. For example, Bailenson conducted a study were the users became “color-blind” in the virtual world. The findings? Those who experienced a disability through VR were more likely to spend time helping those with that same disability thereafter.

Before VR you could imagine being color blind, see color-blind individuals through media sources,  but now users can actually walk through someone else’s shoes.

For more trends and insights, subscribe to our Brogan Weekly Recap.

Blog Category: 

Comments

You must have Javascript enabled to use this form.

Why Brogan?

Results. Strategic insights that deliver more "aha" moments. Creative that makes an emotional connection. Account service that creates happy clients. And metrics that move your business forward. We guarantee you'll be delighted.

Client Hurrahs

  • Brogan & Partners has worked on a wide variety of health issues for us over the years. They have not only consistently provided innovative ideas and award winning campaigns, but they continue to help us work towards our overall goal of improving the health of Michigan residents.  Their creativity, expertise, and enthusiasm makes them an invaluable partner in our... More

  • Hiring Brogan & Partners to help Michigan Women’s Foundation create the brand and messaging around the campaign to raise millions of dollars to solve the backlog of untested rape kits in Detroit was a slam dunk!  With a well-deserved reputation for getting to the heart of complex and highly-charged issues with clear, action-driven communications, the Brogan team... More

  • A well-oiled machine operates at full performance, fluid and unyielding. At Frankenmuth Insurance we have often referred to Brogan & Partners as a well-oiled machine. Our experience with Brogan has been very strong and successful from the start. We view our partners at Brogan as an extension of our own staff. They are readily available to us at any time and deliver... More

  • When launching a startup, resources are very constrained and a startup has to pick its partners very carefully and with deliberation. There were many services that we have had to forego in the early stages of our company, Memloom. One crucial need, however, was identifying and aligning with a strong marketing partner who could help us with our brand, positioning and... More

  • We have been working with the Brogan team for the past 18 months. The Brogan team has truly been our marketing partner. They guided us through development our brand and messaging. They lead our our website redesign and deployment. And they provide excellent counsel on business development and market entry strategies. More

  • From the very first meeting we had with Brogan & Partners, it was clear that they had done their research on PREZIO Health, our competitors and the industry.  It has been  a very positive experience working with the Brogan & Partners team to re-design all of our service and product sheets as well as the total re-design of our website.  Their creativity is top-... More

Tweets, Blog Posts and Tidbits...

Connect With Us