6 ways brands are empowering women in 2017.

In the first quarter of 2017, brands came together on a very similar mission, to empower women. According to CEB Iconoculture research, 63 percent of women say obstacles continue to make it harder for women than men today, while only 41 percent of men think women still face obstacles.

To highlight these disparities, here are six ways brands are changing the conversation and empowering women in 2017.

1. Brawny: #StrengthHasNoGender.

Brawny: #StrengthHasNoGender.
(Photo credit: Adweek)

This year, the 43-year-old paper towel brand got a makeover. As part of its Women’s History Month campaign, the brand replaced its trademark lumberjack with a defiant, flannel wearing woman. In an Adweek interview, the agency’s VP of marketing explained, “This year we wanted women to see themselves as strong and resilient, and one way to do that was to show them on the packaging.” Household goods already have a brand advantage with women in the trust department. Who knows where this may take Brawny.

2. Microsoft: Make What’s Next.

The tech brand has recently made it their mission to highlight the growing gap in female STEM (for science, technology, engineering and math) researchers. With their spot “Make What’s Next,” Microsoft encourages young girls to follow their dreams and stay in STEM.

3. McCann: A fearless girl.

McCann: A fearless girl.
(Photo credit: Adweek)

In honor of International Women’s Day, McCann New York erected a statue of a girl facing off the infamous Wall Street Charging Bull. The statue, which has since been removed from site after the permit expired, was to emphasize the power of women in leadership. The girl stood fearlessly in the face of the bull for over a month, serving as a powerful symbol of female strength.

4. Loganberry Books: Gender gap in fiction.

Loganberry Books: Gender gap in fiction.
(Photo credit: Adweek)

To demonstrate the gender gap in fiction, this Ohio bookstore turned all male authored books around in their bookstore so only the works of women were in view. The store operated under this remodel for about a week, as the storeowner wanted to celebrate generations of female authors and inspire the next.    

5. Jack Daniels: His and Hers.

No explanation necessary here.

  1. Ann Taylor: This is Ann.

To celebrate 60 years of business and in honor of Women’s History Month, Ann Taylor debuted their “This is Ann,” video. The minute-long spot highlights the good, the bad and the ugly struggles women have faced throughout the years while thanking the women that have come before them and paved the way.

Are you a woman? We value your thoughts and insights and invite you to join our Brogan Talks to Women Survey.

Comments

You must have Javascript enabled to use this form.

Why Brogan?

Results. Strategic insights that deliver more "aha" moments. Creative that makes an emotional connection. Account service that creates happy clients. And metrics that move your business forward. We guarantee you'll be delighted.

Client Hurrahs

  • Brogan & Partners has worked on a wide variety of health issues for us over the years. They have not only consistently provided innovative ideas and award winning campaigns, but they continue to help us work towards our overall goal of improving the health of Michigan residents.  Their creativity, expertise, and enthusiasm makes them an invaluable partner in our... More

  • Hiring Brogan & Partners to help Michigan Women’s Foundation create the brand and messaging around the campaign to raise millions of dollars to solve the backlog of untested rape kits in Detroit was a slam dunk!  With a well-deserved reputation for getting to the heart of complex and highly-charged issues with clear, action-driven communications, the Brogan team... More

  • A well-oiled machine operates at full performance, fluid and unyielding. At Frankenmuth Insurance we have often referred to Brogan & Partners as a well-oiled machine. Our experience with Brogan has been very strong and successful from the start. We view our partners at Brogan as an extension of our own staff. They are readily available to us at any time and deliver... More

  • When launching a startup, resources are very constrained and a startup has to pick its partners very carefully and with deliberation. There were many services that we have had to forego in the early stages of our company, Memloom. One crucial need, however, was identifying and aligning with a strong marketing partner who could help us with our brand, positioning and... More

  • We have been working with the Brogan team for the past 18 months. The Brogan team has truly been our marketing partner. They guided us through development our brand and messaging. They lead our our website redesign and deployment. And they provide excellent counsel on business development and market entry strategies. More

  • From the very first meeting we had with Brogan & Partners, it was clear that they had done their research on PREZIO Health, our competitors and the industry.  It has been  a very positive experience working with the Brogan & Partners team to re-design all of our service and product sheets as well as the total re-design of our website.  Their creativity is top-... More

Tweets, Blog Posts and Tidbits...

Connect With Us