This week’s headlines are all about how-to’s, how-do’s and how-will’s. Is your brand’s content marketing and SEO strategy working together? Is your brand leveraging Instagram Stories? And are you prep … Read more

Telehealth. You’ve heard about it. Read about it. Maybe thought about trying it. But have you seen a delightful commercial about it? Check out our new TV spot for client, Covenant HealthCare – the fir … Read more

How much time do you spend on your smartphone? Is it part of your routine or do you find yourself addicted? According to eMarketer, U.S. smartphone owners spend over two hours a day using their device … Read more

What comes to mind when you think of the words “health” and “wellness?” According to CEB Iconoculture’s latest IconoCommunities study on consumer definitions of health and wellness, there is … Read more

Let’s talk mobile, shall we? According to Social Times, mobile games account for about 23 percent of all active apps in the iTunes App Store. And with the recent success of Pokémon Go, it’s … Read more

To some, health and wellness go hand in hand. To others, they are distinctly separate. But to consumers, they are almost blurred. According to CEB Iconoculture’s latest IconoCommunities study on consu … Read more

Yes. No. Maybe. Well, it’s complicated. What’s the deal with Millennials and credit cards? Here are four things financial marketers should know: Only a third of Millennials have credit cards. Unlike t … Read more

Be honest. How much time do you spend in app? According to eMarketer, U.S. adults spend nearly two hours a day using apps on their phone, compared to spending 19 minutes searching the web. Why? Mobile … Read more

Thinking back on the SHSMD healthcare marketing conference of last week, I marvel at the awesome mix of HC industry trends and info, keynote speakers, networking and entertainment. While many deserve … Read more

Lights. Camera. Tap “play?” That’s right, brands are flocking to mobile video. Why? Because of its ability to increase brand awareness, reach more targeted audiences and increase favorability of the b … Read more