Trends: Consumer Insights

We’ve heard the stereotypes of young Millennials. But is there any truth to them? According to CEB Iconoculture, this generation isn’t all YOLO, all the time. They’re not frivolous or irresponsible in … Read article

How can healthcare providers tap into the safety Millennials so crave? Should you be focusing your mental health campaign at university populations? Or should you stick with the SAD month of January? … Read article

The vibe was strategic, energizing and inspiring. Speakers spouted future-forward ideas, consumer insights and timely research. The result?  High level fuel to power successful strategies for our clie … Read article

America’s largest cohort is no longer a bunch of texting teens. They are adults, adults who are becoming parents and shopping for health insurance. And as Millennials look for healthcare, marketers ne … Read article

In the first quarter of 2017, brands came together on a very similar mission, to empower women. According to CEB Iconoculture research, 63 percent of women say obstacles continue to make it harder for … Read article

Although they’re often viewed as a tech-savvy and forward-thinking generation, Millennials love an excuse to throw it back to the good ol’ days. They use apps like Timehop to resurface pictures from t … Read article

Are you putting your patients first? North Memorial’s recent campaign puts patients’ concerns and experiences at top of mind. Perhaps virtual reality is more your speed? Or are you preparing to respon … Read article

Want to build your Millennial market share? Stop thinking like a Boomer. Sure they may get a little monthly stipend from mom and dad, but that in no way implies that they bank like their parents. They … Read article

With a median household income of $40,581, Millennials earn 20 percent less than their boomer parents did at the same age. Student debt is higher, home ownership is lower and spending habits are incre … Read article

Most people see a social media notification and feel excitement. Someone double tapped their selfie. Or commented on their livestream. Or tagged them in the most topical meme. But, there are some peop … Read article