Trends: Education
University Marketing 101: The Ivy Leagues wow with viral video.
Video. It’s a simple concept that can have astonishing results. Today, YouTube reaches almost 50 percent of the 18 to 34-year-old population—more than any cable network. An astonishing 98 percent of 1 … Read article
University Marketing 101: Spartans will experiment with nontraditional marketing.
Michigan State University has built their brand on two small words: Spartans will. Spartans will work together. Spartans will work for the common good. Spartans will push past the boundaries. And this … Read article
University Marketing 101: Centennial College proves print ads still have potential.
If you work in the advertising industry, you know print ads in magazines and newspapers have been on a steady decline since 2007. Marketers are increasingly turning to mobile, social and digital—anyth … Read article
University Marketing 101: 4 colleges connecting with co-eds.
Did you know there are almost 3,000 four-year colleges in the U.S.? Each year, more than 21 million high school students are expected to pursue an undergraduate degree by attending one of them—but, wh … Read article
10 tips for students looking to get a job in an advertising creative department.
You’d think in an era of social networking, it would be easier to find a job. But I meet young people all the time struggling to find where they fit in and how to get their foot in the door. And I rem … Read article
