In just a few days, we’ll be celebrating the new year. But before we do, we’re celebrating the past year by recapping some of the best campaigns we created with clients in 2015. From TV spots and radio commercials to social media posts and brochures, the team at Brogan had a great year full of brainstorms, collaboration, research and creativity. We had the privilege of working on a lot of great projects, but we narrowed down a list of campaigns that really stood out.
Here’s a look at Brogan’s Best of 2015:
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Michigan First Credit Union: 365 Live Campaign
How did we tell people about Michigan First Credit Union’s one-of-a-kind 24/7/365 call center? With melodramatic dilemmas, slow-motion effects and humor, of course.
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ComForCare: Best Life Possible
ComForCare wanted a brand that would help them stand out among competitors. So we created a campaign featuring elderly patients with a lot of energy and a youthful vibe.
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Michigan Department of Health and Human Services: Colorectal Cancer
How do you tell the older men in your life to get a colorectal cancer screening? We stepped up to the challenge with a baseball analogy. Listen to our radio spot to see how the campaign was able to hit a homerun.
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Consumers Energy: Generation Genius Campaign
Consumers Energy invested hundreds of thousands of dollars in initiatives nurturing the next generation of STEM (Science, Technology, Engineering and Math) talent. We created an inspiring campaign called Generation Genius that encouraged students, parents and leaders to get involved with STEM-related programs in their communities.
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Scleroderma Foundation Michigan Chapter: Blog Launch
In June, we celebrated Scleroderma Awareness Month by launching a blog for the Scleroderma Foundation Michigan Chapter. Since then, we’ve curated more than 25 blogs with tips, recipes and resources to help individuals who have been affected by Scleroderma.
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Scleroderma Aware: Hard Word Campaign
Scleroderma is a hard word to pronounce, but it’s an even harder disease to live with. For Scleroderma Awareness Month, we created the Hard Word campaign by implementing social media and blogger outreach strategies. The results? More than 1,400 took the pledge to tell someone about the disease.
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Karmanos Cancer Institute: Outdoor Board
We took a step away from traditional outdoor boards and created an inspiring and hopeful billboard for Karmanos Cancer Institute.
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Franciscan Health: Perfectly Human Campaign
If there are two things we specialize in, it’s women and health. So when Franciscan Health asked us to create a Women’s Health Campaign, we knew exactly what to do. We created an inspiring campaign that reminded women just how amazing their bodies are.
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HoneyBaked Ham: Holiday Lyric Video
You can’t celebrate the holidays without turning on some holiday music and singing along. This holiday, we helped HoneyBaked create their own special tune by changing the lyrics to “Oh, Christmas Tree.” Can you sing along to HoneyBaked’s song?
Sing along. You know the song.
Posted by The HoneyBaked Ham Company on Wednesday, December 16, 2015
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Covenant HealthCare: Advanced Orthopaedics Video
We also created another musical tune to promote the Covenant Center for Advanced Orthopaedics, using the famous tune from Carmen the Opera. Although we intended for it to be a radio spot only, we decided to take it one step further and created a fun video.
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Frankenmuth Insurance: Frankly Speaking Campaign
Frankly speaking, insurance advertising shouldn’t be boring. We created an entire brand platform for Frankenmuth, with the campaign themeline “Frankly speaking…” that would really resonate with agents, policyholders and consumers. The campaign included fun internal posters, creative social media visuals and a brand video to showcase the brand’s honest service and values.
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Michigan Women’s Foundation: Enough SAID Campaign
Earlier this year, the Michigan Women’s Foundation asked us to help create an initiative to end the rape kit backlog in the city of Detroit. We were privileged to be a part of such a great cause that raised more than $1.3 million dollars in private funds and $8 million dollars in public funds. Not only was the work was featured in several news outlets, including PRWeek, the front page of the Detroit Free Press and New York Times, but it also won Best in Show in Detroit’s most prestigious advertising awards, The D Show.
2015 was a great year, full of wonderful opportunities, creative campaigns and amazing clients. Now we’re looking forward to 2016 and we’re ready to put our best foot forward. Stay tuned to see what new campaigns we come up with. We can’t wait to share them with you.
