Want to promote your brand, increase awareness of your product or service, grow sales or get more leads? Or… all of the above? As you may already know, display ads are a powerful form of digital advertising – a paid … Read article
Spotify Going Visual Spotify has grown its ad-supported listener base to more than 40 million this year. The popularity of podcasting on the predominantly subscription-based audio streaming service is widely credited for continued rise of ad-supported listeners, per eMarketer reports. … Read article
“The single greatest piece of healthcare creative I’ve ever seen.” “This video gave me chills.” “I’m bawling my eyes out.” These are just a few of the comments YouTube viewers left after watching the video “SickKids VS: Undeniable.” SickKids is … Read article
What’s new and what’s next for your favorite social media channels? Over the last two weeks, our experts explored the updates each one has made. And now, we’re outlining five enhancements you should pay special attention to. Q3 2021 Social … Read article
There’s a difference between care and caring. Between administering standard healthcare measures and going above and beyond for patients. While the pandemic has been difficult for healthcare systems and our world, it’s also given the general public a more intimate … Read article
According to a study by the Pew Research Center, 60% of patients choose a new doctor or hospital based on the recommendation of friends and family. Clearly, when it comes to choosing healthcare, word of mouth trumps TV commercials featuring … Read article
Mammography is one of the leading methods to detect breast cancer in women. In fact, Komen.org reports, “Mammography correctly identifies about 87 percent of women who truly have breast cancer.” Despite these impressive numbers, women sometimes fall behind on regular … Read article
Crafting creative advertising for healthcare clients presents its own set of challenges. Messaging must strike a careful balance between high tech and high touch, between being unique and being relatable. With a wide range of healthcare clients, Brogan walks this … Read article
Instagram is changing the way that its users see the content. Let’s understand how this affects marketers, and how can we leverage Instagram’s new changes. The changes: Adam Mosseri, head of Instagram, says they’re following TikTok’s footsteps and announced that … Read article
MSHPM’s “Responding to Social Disparities in HealthCare” Lunch & Learn, featuring Pierre Theodore, MD, VP Medical Affairs, Johnson & Johnson Global Public Health and John Zervos, JD, Executive Director, Global Health Initiative, Henry Ford Health System (HFHS), was well worth … Read article
Renowned futurist, Ian Morrison, PhD, did a first-rate job summarizing FutureScan Health Care Trends and Implications 2021 – 2026 in the SHSMD webinar yesterday, which focused upon transforming healthcare while responding to a pandemic. If you didn’t have the free … Read article
FERNDALE, Mich., January 2021 – Brogan & Partners has named three new partners—Laura Pryor, Sarah Foley and Carly Schiff. Pryor, associate creative director, earned a master’s in English literature from Oakland University and a bachelor’s in Business Administration from the University … Read article