According to a study by the Pew Research Center, 60% of patients choose a new doctor or hospital based on the recommendation of friends and family. Clearly, when it comes to choosing healthcare, word of mouth trumps TV commercials featuring … Read article
Mammography is one of the leading methods to detect breast cancer in women. In fact, Komen.org reports, “Mammography correctly identifies about 87 percent of women who truly have breast cancer.” Despite these impressive numbers, women sometimes fall behind on regular … Read article
Crafting creative advertising for healthcare clients presents its own set of challenges. Messaging must strike a careful balance between high tech and high touch, between being unique and being relatable. With a wide range of healthcare clients, Brogan walks this … Read article
Instagram is changing the way that its users see the content. Let’s understand how this affects marketers, and how can we leverage Instagram’s new changes. The changes: Adam Mosseri, head of Instagram, says they’re following TikTok’s footsteps and announced that … Read article
MSHPM’s “Responding to Social Disparities in HealthCare” Lunch & Learn, featuring Pierre Theodore, MD, VP Medical Affairs, Johnson & Johnson Global Public Health and John Zervos, JD, Executive Director, Global Health Initiative, Henry Ford Health System (HFHS), was well worth … Read article
Renowned futurist, Ian Morrison, PhD, did a first-rate job summarizing FutureScan Health Care Trends and Implications 2021 – 2026 in the SHSMD webinar yesterday, which focused upon transforming healthcare while responding to a pandemic. If you didn’t have the free … Read article
FERNDALE, Mich., January 2021 – Brogan & Partners has named three new partners—Laura Pryor, Sarah Foley and Carly Schiff. Pryor, associate creative director, earned a master’s in English literature from Oakland University and a bachelor’s in Business Administration from the University … Read article
Emergent trauma, loneliness and wage loss resulting from the COVID-19 pandemic create the “perfect storm” for mental health issues. This is especially true among our veteran population, compounding upon other challenges they may face. Which is why our client, Michigan … Read article
I’ll be honest. I wasn’t exactly relishing the idea of watching Zoom and WebEx healthcare marketing presentations for 2 days straight. But SHSMD is always worthwhile, so I thought I’d give it a shot. And glad I did as it … Read article
We’re wrapping up our series on wildly creative guerrilla marketing with our grand prize winner for low budget tactics, awarded to Village Roadshow Pictures (VRP), the distributor of the creepy clown film “IT” in Australia. As if the film hadn’t … Read article
In 2006, active landmines were still a threat in 89 countries. That means civilians worldwide faced harm from an invisible threat even after conflict ended and combat passed. With landmines present, walking to work could be dangerous. Taking a stroll … Read article
Friends of Cancer Patients, a nonprofit organization in the United Arab Emirates, asked ad agency JWT to help them raise awareness of the dangers of skin cancer. So, they used guerrilla marketing to attack the problem where it lives: on … Read article