Guerrilla marketing—not to be confused with gorilla marketing, shown in this classic 1971 TV commercial for American Tourister luggage—is the practice of using marketing in unconventional ways and unexpected locations to grab attention for a client’s product or service. … Read article
In mid-March, when healthcare workers became more essential than ever, I read something that struck me… and stuck with me. “Want to know how it feels to be a healthcare provider during the coronavirus pandemic? Just picture the Titanic sinking… and … Read article
This just in: 63% of U.S. adults are concerned about systemic racism and racial injustice in this country. According to the Edelman Trust Barometer 2020: Brands and Racial Justice in America, there’s a universal demand for change — one that … Read article
In 2020, the coronavirus’ scary spread changed the world as we know it. Economies were low. Emotions were high. And people all across the world were forced into self-isolation, for the foreseeable future. These stay-at-home orders sent people into the … Read article
Whether lockdown or no, consumers expect to modify their social behavior for the near term, per a new Brogan Talks to Women (BTTW) survey. Eight in 10 BTTW panelists plan to avoid crowds for a few months, including 26% who … Read article
On #blackouttuesday, Brogan & Partners posted a black square on our social media channels, but right away, we knew that wasn’t enough. We wanted to do something — anything — to heal our heartbreak, and the hurt of so many … Read article
BIRMINGHAM, Mich., June 1, 2020 – Brogan President Ellyn Davidson has never aspired to run a big company, but a great one—a business defined by the good it does rather than the profits it makes. Now Forbes Magazine is recognizing Brogan & … Read article
Believe it or not, we’re already entering the second half of the year. And while the spread of COVID-19 may have halted brands’ “business as usual,” we know creatives are working quietly in the background — ready to launch new … Read article
BIRMINGHAM, Mich., May 27, 2020 – Brogan & Partners, one of the state’s leading advertising and marketing agencies, has won four prestigious awards at the 41st Annual Telly Awards. The agency won a silver for “Biggest Fan” for Henry Ford Health System, … Read article
BIRMINGHAM, Mich., May 21, 2020 – Brogan has added two new junior art directors to its creative team. Samantha Sherman and Madison Summers joined the agency after the coronavirus outbreak, marking Brogan’s first remote onboarding endeavor. “We have been so … Read article
The COVID-19 pandemic has upended media predictions for 2020 and beyond. Young consumers are watching local news, older consumers are exploring TikTok and nearly every gen is streaming something. “Work from home” and “stay safe at home” rules and recommendations … Read article
BIRMINGHAM, Mich., April 30, 2020—Brogan & Partners, one of the state’s leading advertising and marketing agencies, has won gold at the 37th Annual Healthcare Advertising Awards. The campaign “HAP is here” won gold for integrated marketing campaign. “This is such an … Read article