What kind of crazy hospital runs a campaign of :60 TV spots that never mention doctors, treatments, technology, or reputation? Spots that don’t even mention its name until the final seconds? One that’s so well-regarded, the mere mention of its … Read article
Every heart is unique, filled with memories, history, stories, heartache and hope. So when patients need cardiology care, they deserve a team and treatment plan as unique as their heart is. Luckily, that’s exactly what Henry Ford Health System (HFHS) … Read article
Did you know people with disabilities make up the nation’s largest minority? With more than two in every five adults ages 65 and older (43.8%), more than one in four women (27.2%), and nearly two in five non-Hispanic Native Americans … Read article
At Brogan & Partners, we give our all to our clients. And we give 5% back to our communities. Because our personal and professional passions are making a positive difference in people’s lives, we give back a portion of our … Read article
There’s really no way to make getting tested for colon cancer “fun.” But the Goshen Center for Cancer Care, a part of Goshen Health in Indiana, sure had a lot of fun encouraging people to do it. To educate their … Read article
In this divine digital age, there are an extraordinary number of ways to have an innovative website without sacrificing your creativity… or your sanity. And to help you create or maintain a website that’s easy on your internal team and … Read article
“It’s the parking out front when you really, really need it.” “It’s the room that’s less sort-of private, and more private.” “It’s the relentless determination to get you home as soon as humanly possible.” It’s a thousand things, big and … Read article
By listening. The world changed and they listened. Senior marketing executives shared how they listen first and react second via multiple strategic channels at yesterday’s SHSMD Webinar, Building Trust: How Johns Hopkins Medicine Achieved the #1 Spot in Monigle’s National … Read article
None of us like to think of our parents declining, needing help to cope with the basics of life. Perhaps this is why most advertising for retirement homes or at-home health services is hushed, sentimental, a little sad… and not … Read article
If you didn’t get the chance to attend the SHSMD webinar today entitled “Pivoting from COVID-19 – Navigating the Road to Normal,” below are my key takeaways on the success of Renown Health’s Sterling Silver Club: “Don’t translate what you … Read article
Did you know? More than 90% of men with advanced prostate cancer will develop bone metastases. Most men with advanced prostate cancer will experience a dangerous transformation in their disease when primary tumor cells invade the bone. To share these … Read article
Want to promote your brand, increase awareness of your product or service, grow sales or get more leads? Or… all of the above? As you may already know, display ads are a powerful form of digital advertising – a paid … Read article