According to recent research for a PwC Global Consumer Insights Survey, consumers care more about sustainability than ever before. In fact, about half of respondents claim to consciously consider factors related to sustainability when making purchasing decisions – wanting to … Read article
The digital space is always evolving. Possibly one of the biggest developments in the recent year is the inception of the NFT. NFTs, or non-fungible tokens, are non-interchangeable units of data stored on a blockchain that can be sold and … Read article
If you have an interest in implementing an online community, dementia caregiver care, and/or a spare 22 minutes, I highly recommend watching this exceptionally worthwhile SHSMD webinar, made available yesterday: Online Communities: The Next Must Have Social Media Tactic. And … Read article
Soujanya Settipalli has been promoted to Art Director after just one year of joining the creative team as an intern at Brogan & Partners. Creative Director Laurie Hix made the announcement. “Soujanya has a unique creative point of view which … Read article
The handwriting is on the wall. With hospital margins in the red thus far in 2022, hospital marketing budgets are bound to be affected. Citing decreased volume and revenue alongside widespread labor shortages and ongoing supply chain challenges driving up … Read article
Another quarter has come and gone, and in the social media space, that often means we’ve seen a handful of updates and enhancements. In Q1, for example, Facebook announced they’d selected a third-party partner to measure and verify the suitability … Read article
Abby Gomos has been promoted to Associate Media Director at Brogan & Partners. Gomos, who is known for extreme efficiency, wasted no time working her way up from media specialist to second in command at the agency’s Media Department. She … Read article
Angela Stankoff has been promoted to Account Manager at Brogan & Partners. The University of Michigan-Dearborn graduate joined the advertising agency in 2020 shortly after graduating college. Stankoff works on several different accounts and market verticals—health care, government and financial. … Read article
Whether it’s working with clients to promote messages that make a difference, fundraising for our clients’ causes or giving 5% of our profits back to the community, we pride ourselves on creating positive change. However, to ensure we’re doing so … Read article
TikTok offers users an endless stream of short videos, compiled in a curated feed that’s based on the content they find most engaging. From #booktok, #cleantok and #TikTokChallenge to #lifehack, #behindthescenes and #beautyblogger, the app gives its users the opportunity … Read article
Jennifer Kramer is Brogan & Partners’ newest Account Director, having been promoted from Account Manager after a year at the marketing agency. Kramer came to Brogan from SMZ Advertising where she was an Account Manager. Kramer, a Central Michigan University … Read article
On February 24, Russian President Vladimir Putin launched an invasion into Ukraine – a country of about 40 million people. Since then, almost three million people have fled. However, experts in the European Union (EU) estimate more than seven million … Read article