Blog Category: Consumer Insights

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Millennial women defy marketing labels.

Marketers love to label consumers. Early adopter. Fast follower. Foodie. Loyalist. Bargain-hunter. Boomer. Gen We. Labels help us make sense of consumer behavior, providing insights that help inform marketing and advertising strategy. For example, Generation Xers are notoriously skeptical and … Read article

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4 Millennial social media habits explained.

Nowadays, it seems like everyone wants to get into the minds of Millennials. Brands, employers and, of course, parents are trying hard to understand this generation. We don’t blame them. Millennials are the largest generation to ever live, which means … Read article

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