Have you heard of the “lipstick index?” This is a term created by Leonard Lauder during the 2001 recession. As the economy went down, Lauder posed, the sale of little, cheering luxuries like lipstick went up. But in our current … Read article
Many print publications are employing save-our-ship tactics these days. The latest is Ladies’ Home Journal. The magazine has announced that it will now buy its content from “real women” as opposed to professional journalists. As a reader, I have plenty … Read article
The period. It’s the monthly reminder of how as women, we are all connected. It punctuates our lives with bloating, back cramps and chocolate cravings. For years, maxi pad advertising has tried to connect by showing women dancing through fields of … Read article
It’s really easy to find stories about the hard knock life of professional women. There’s not enough equality in the workplace, not enough good childcare, not enough balance at home, not enough hours in the day. . . It’s the … Read article
Media for women. This is a term that makes some people shudder, picturing a pink ghetto where pundits ponder vapid topics like hemline heights and dating etiquette. But others see women’s media as I do—a useful way to reach an … Read article
Considering soccer moms are an American invention, it is surprising that Toyota is the auto brand that has invented a new way to speak to the next generation of them. Over 25 years ago, our agency founder Marcie Brogan, created … Read article
“We can bring home the bacon… Fry it up in the pan.” So it’s no wonder heart disease is the #1 killer of women. We are stressed out and so busy caring for others, we often forget to take care … Read article
Where has all the great marketing to women creative gone? Is it me or is advertising becoming more male? Now, I am not talking about the people who work in the business (although it is still predominantly male with only … Read article
If you’re like me, life comes to a full boil at least once a day. (Now that school is back in session, that once-a-day usually occurs right around 7:45 in the morning.) Just as one kid tumbles down the stairs, … Read article
I’m a long time fan of the TV show, The Biggest Loser. For the past five years, I’ve spent many Tuesday nights glued to NBC watching the triumphs and the struggles of a group of dedicated and brave men and … Read article
Girl power. As Americans, we’re all about empowering girls. But it wasn’t that long ago, women couldn’t vote, get equal pay for equal work or break through the glass ceiling in our country. In developing countries, gender discrimination and gender … Read article