When I take my five-year-old to the local mall, he immediately starts begging to see the “pictures that move.” This technology, in which an image is projected onto the mall floor and changes as a user touches, jumps, or steps … Read article
There are clothes I’ll keep forever for sentimental reasons, like my old sorority sweatshirt and the shoes I wore at my wedding. And then, there are the clothes that seem to be a permanent possession because they just won’t wear … Read article
Here are three things I’ve noticed lately: When I got my summer Athleta catalog in the mail, the swimsuit models were buff! We’re talking some seriously strapping beauties. Even the models who didn’t have obviously defined leg muscles or eight-pack … Read article
Dad’s around the U.S. aren’t just stepping up to the plate when it comes to grocery shopping and diaper changing, they’re showing off their new family role on Facebook too. According to Mashable, 40% of U.S. dads with kids under … Read article
Never underestimate the power of a good idea. It will stick in your head for years. It will push itself to the forefront among other ideas. And when the right people see it and believe in its potential, they will … Read article
Did you know that March 25th is the kickoff date for Michigan STEM Awareness Week? You’re probably wondering what is STEM and what does it have to do with me? Well, STEM stands for Science, Technology, Engineering and Mathematics. It … Read article
Not so long ago, if you wore a girdle, you didn’t want anybody to know it. Now girlfriends (including the Grand Girlfriend of them all, Oprah) love to dish about smoothing their muffin tops or rounding out their booties with … Read article
When marketing to women it’s important to understand their influence when it comes to decision-making. Today is International Women’s Day, so we’re taking time to acknowledge and celebrate the accomplishments women have made around the world. 2011 marked a huge … Read article
Sometimes great marketing to women is simply just great marketing. So for this post, I would like you to weigh in. I polled the women at our agency and most of us love the Allstate “Mayhem” campaign. According to Bridget … Read article
Every once in a while, a big retail chain reinvents itself, and I always find it fun to watch. Remember, for instance, when Abercrombie & Fitch was a place for great, white hunters to shop? Or when Banana Republic was … Read article
As we all know, Facebook is going public. Even though Mark Zuckerberg is the social media giant’s founder and figurehead, it seems like Chief Operating Officer, Sheryl Sandberg, is the one everyone’s talking about. I’ve admired Sandberg for a long … Read article
For as long as I can remember, Target’s creative marketing to women has hit the bullseye. My early years in the business were spent admiring Target’s many One Show ads which made products like waffle irons and aluminum foil objets … Read article