There will always be those woman-only products that you can market without giving men a second thought: maxi-pads, push-up bras, remedies for PMS, etc. Similarly, some products can be marketed to men and men alone—aftershave, athletic supporters, and so forth. … Read article
When it comes to award-winning marketing to women creative, Nike has just been doing it right for decades. When I was a young copywriter I would study my award books like textbooks. I took notes on the inspirational copy from … Read article
Here’s a fascinating, female-driven development in the car world: features that prevent wrinkles (in skin, not clothes, though a car that magically keeps your clothes from crinkling would be a great feature, too, wouldn’t it?) This new, cosmetically clever car … Read article
Some marketing goes beyond building brand awareness, but builds something more: a bridge to change the culture in which we live. The Real Beauty Dove Campaign did exactly that. They took a brand that was just a generic soap that … Read article
Evian has tapped into a brilliant and creative campaign that is a great example of marketing to women that engages online. The brainchild: babies. Now early in my career, I learned if you really want to break through, it’s a … Read article
As the highest users of social media, according to Mashable, women are the audience people want to connect with to spread the brand love. And one of the most brilliant campaigns of the decade (in my humble opinion) is the … Read article
Have you heard yet about The League of Extraordinary Women? I can’t tell you how excited I am about it. The League – a list compiled by Fast Company magazine – is made up of 60 high-profile women who are doing … Read article
Listening to a friend’s house-decorating stories often means enduring a litany of woes: the rug that was too scratchy, the paint color that was too bright, the upholstery that cost a fortune, and on and on. But my cousin, Elizabeth—who’s … Read article
As I embarked on my first do-it-yourself project of the summer I came to a crossroads – which store do I buy my paint and sandpaper from, Lowe’s or Home Depot? I went into both stores and came out surprised … Read article
I stared at two pairs of wedges for about twenty minutes unable to decide which to buy until a woman came up behind me and said, “Definitely go with the yellow.” That’s exactly what I needed and what most women … Read article
Memorial Hermann will be doing more than putting pins in patients today. They will be pinning a live brain tumor resection. Brain surgery on Pinterest? Yep. I’m not sure if it’s the right social platform – it’s not where I’d go to … Read article
You can probably tell that we’re big Target fans here at Brogan & Partners. Forgive me for visiting the subject once again, but Target keeps stepping up its game, especially when it comes to marketing to women. I just can’t … Read article