Today’s trend for shoppers is the term ‘Shoptimization’ or in laymen terms, optimizing your shopping time and shopping budget. With so many choices available in today’s marketplace, shoppers are beginning to realize that paying full price isn’t always necessary and … Read article
When it comes to travel, women are in the driver’s seat. Whether by air, land or cruise ship, for business or pleasure, women are doing the research, planning, booking and most likely packing. “Women make 80% of all travel decisions”, … Read article
The MasterCard company website says their target audience is consumers. Every one. But we know that women make 85% of all consumer purchases. They are the shoppers swiping their MasterCard in stores and online. Which is why the “Priceless” MasterCard … Read article
If you’re interested in marketing to women, you may be surprised to learn of all the different ways moms use social media. If your Facebook news feed is cluttered with kids’ artwork, graduation photos and proud report-card posts, the idea … Read article
When did Kmart decide to shift its target demo from women—73 percent of whom control household spending (Boston Consulting Group)—to unemployed, middle school-aged boys? Market estimates about U.S. women’s purchasing prowess varies, ranging anywhere from $5 trillion to $15 trillion … Read article
“Demographic.” “Target audience.” These are very useful terms of our trade. We all know that Anthropologie caters to bohemians, Lane Bryant celebrates the plus-sized, and Forever 21 is all about the young and trendy. Targeting helps companies find their niche … Read article
A great marketing to women campaign that is #awesome, #inspiring, and #brilliant is the #mygirls campaign for Adidas. This global campaign aimed at girls 14-23, with a concentration on 17 year olds, uses social media as the anchor to engage … Read article
When the Kindle first debuted, it did so with a memorable campaign that featured a woman and used stop motion to tell a story. The idea was to breakthrough in a creative way, as the product at the time was … Read article
In October, our creative director Laurie Hix mourned the passing of Dove’s Real Beauty Campaign. For seven years, Dove had celebrated women with body fat, freckles, wrinkles, gray hairs, and other “flaws.” In the first two months of the campaign, … Read article
Do the ads that play on Pandora while you listen to your favorite playlist pertain to products or brands you are likely to purchase? As advertisers, it’s our job to make sure our client’s ads are being served to the … Read article
In my last blog I made mention of the “clueless husband” trope in TV ads. Upon closer examination I’ve noticed this cliché has become nearly an epidemic in television advertising to women. Men—or more specifically, husbands—use the blender with no … Read article
How well does Proctor & Gamble understand how to market to women? They invented the Soap Opera. P & G has always been out in front scouring for new products and new ways to help a woman keep house and … Read article