Property and casualty insurance is complicated, serious and pricey. It’s also intangible. Policies don’t instantly make life easier, prettier or more comfortable. But insurance is critical for anyone who owns a car, home, business or anything of significant market value. … Read article
Everybody in advertising has heard this one: “Can you make a video about our product? And by the way, we want it to go viral!” Alas, the surest way to fail at making a viral video is to try to … Read article
By now, you’re probably familiar with The Dove Campaign for Real Beauty, one of the leading campaigns in marketing to women. This campaign was initiated as a way of widening the definition of beauty. It encourages women to embrace their natural … Read article
Our second Brogan talks to women survey went out last month and we asked our female respondents about the health insurance marketplace. With the deadline to sign up for health insurance being March 31st 2014, there is a sense of … Read article
Remember the Enjoli Woman? She was the every-woman of the 80s. She could bring home the bacon, fry it up a pan, and never let you forget you’re a man. She could work ‘til 5 o’clock, come home and read … Read article
It’s never easy to stand out at a major sporting event, let alone the Olympics. This year in Sochi with 98 events in 15 different sports the Winter Games are bigger than they’ve ever been. A recent report from Kantar … Read article
We launched our first Brogan talks to women survey last month and were intrigued by the answer that the majority of our female respondents noted in the question “Do you feel advertisers understand women?” Of our sample, 77% said that … Read article
Watching the commercials during the superbowl was definitely more exciting than watching the actual game. But the most strategic play of the night was made by Newcastle Ale. Adweek asked female creative directors to tweet their opinions of the commercials … Read article
You waited in mile-long lines on Black Friday, got bombarded with retailer’s e-mails on Cyber Monday, and by now you may be thinking, is this really what the holiday season is all about? While I appreciate a great deal just … Read article
GoldieBlox Girls Music Video Changes our Opinion on Girl Gifts If you grew up in the 80’s, then you are familiar with the Beastie Boys song, “Girls.” Back in the day, you could hear me and my girlfriends singing it … Read article
One thing many marketers understand about women is that they want to nurture the world. Literally. We are genetically engineered to be caretakers. And caring for the causes that go beyond our families is natural for us. We’re busy ladies, … Read article
My first chemo treatment, six years ago, happened in October, National Breast Cancer Awareness Month. As I had my first bouts of nausea and fatigue, as I lost my hair, it seemed like the world was awash in pink – … Read article