Brogan & Partners has once again been recognized by the Aster Awards, a national competition honoring excellence in healthcare advertising.
This year, the agency received a gold award for “Consumed,” a campaign addressing teen substance use recovery across Michigan, created in partnership with the Michigan Department of Health and Human Services.
With more providers, treatment options, and medications available than ever before, the campaign confronts a key barrier: many individuals in need simply don’t know help exists, or where to find it. “Consumed” speaks directly to those who feel overwhelmed by substance use, using empathetic storytelling to break through stigma and connect audiences with accessible, life-changing resources.
We also earned a silver award for “Everything for the Kids,” a spot developed for MDHHS. This firearm safety campaign delivers a powerful reminder: kids get into everything, so it’s up to adults to do everything they can to keep them safe. By moving through everyday, seemingly innocent moments, the campaign reveals how quickly situations can turn tragic when firearms aren’t securely stored, which reinforces the importance of Michigan’s secure storage law and urges parents and caregivers to take action, before it’s too late.
“In healthcare marketing, creative isn’t just about standing out, it’s about breaking through,” said Laurie Hix, creative director at Brogan & Partners. “We’re proud to create work that not only captures attention, but helps people make safer, healthier decisions.”
About Brogan & Partners
Brogan & Partners helps clients more effectively connect with target audiences, amplify their brand and grow business. Since 1984, our work has attracted brands large, medium and small in healthcare, governmental, financial services, utility, nonprofit and retail industries. We consistently deliver results—increasing consumer awareness, engagement and revenue. The agency is headquartered in Ferndale, Mich. For more information, visit www.brogan.com.