Saying “thank you” is a simple action. It’s quick. It’s easy. It’s protocol. These days, brands should be thanking their fans after every interaction, and most do. They verbalize a polite and proper “thank you” and then send customers on … Read article
Think about all of the times you’ve gone into a store for just a few things, but end up leaving with so much more. Your cart ends up filled with a few movies that caught your eye, a new shirt … Read article
Most women favor childhood immunizations to protect kids from serious diseases like polio, tetanus and measles. This is according to the latest survey of Brogan Talks to Women (BTTW), an informal community of female consumers we engage regularly for opinions and … Read article
On July 24, Brogan & Partners celebrated its 30th birthday with current and former employees, past and present clients, friends, family and agency admirers. People came from everywhere—from California to down the street—to reunite, reminisce and reflect on how the … Read article
One of the best things about a social media campaign is how easy it is to spread the word. This worked in TrulyMadly’s favor with the launch of their #BreakingStereotypes campaign. When this matchmaking website realized the stereotypes that surrounded … Read article
If you’re a social media manager, your job never stops. You may clock out at 5:30 p.m., but you’ll continue to spend hours on your phone—keeping up with all of the content shared on your favorite social channels. Eventually, you’ll … Read article
If you’re a sports fan, you likely fell in love with “Rudy”—the 1993 film about a boy with a big dream. Like many young boys, Rudy dreamt of playing college football. What’s more, he dreamt of playing college football at … Read article
How many times have you been scrolling through Facebook to pass time before a meeting or as you’re about to fall asleep? You see that a friend posted a cool video you’d like to watch or a link to you’d … Read article
In the late 1980s, the “Joe Camel” controversy made it all too clear that the tobacco industry was targeting kids as their future customers. Ads for Camel cigarettes featured a hip cartoon camel, puffing away, often captioned with the line, … Read article
Is your content not working hard enough? Consider adding User Generated Content (UGC). When you use UGC, you save time in content creation and boost your brand’s credibility, which helps increases consumer confidence and interest. UGC takes many forms, whether … Read article
If you’re managing a Facebook page for one organization, you’ll likely find that the official Facebook app will serve you well. But, if you’re managing more than one page—be it two or 20—you may want something more. You may want … Read article
Smoking stinks! No kidding. Smoking causes heart attacks, strokes, lung cancer, mouth cancers and a lot of other bad things. You’d think if you just told people that smoking will kill you or disfigure you, that would do it. No. … Read article