Men and women shop differently. They have different needs and priorities driving them. In the mid 1980’s, Chevrolet was beginning to see more and more women buying cars. So they hired Brogan as the only marketing to women ad agency … Read article
The medium is the message. It’s as true today as it was in 1964 when Marshall McLuhan coined the term in his book “The Medium is the Massage.” According to McLuhan, the channel in which people consumed media often trumped … Read article
In 1988 D.O.C.—then a large independent optical retailer run by Richard Golden—opened a specialty boutique featuring designer eyewear. Optique had a limited number of stores and an equally limited budget. AHA! thought Richard—Brogan Kabot! AHA! thought Marcie and Anna—celebrity endorsements. … Read article
As a community manager at Brogan & Partners, I’m interacting on different social media channels on a minute by minute basis, and I wouldn’t have it any other way. But as anyone who works in social media knows, it’s not … Read article
In 1988, AIDS was a mysterious, terrifying and fatal disease. Misinformation and paranoia about AIDS was spreading faster than the disease itself. To help prevent the disease and get the real facts to the public, the State of Michigan put … Read article
It’s hard to imagine that there was a time when hospital marketing did not include broadcast media. In 1984, one of our first clients was Henry Ford Hospital. In repositioning their brand, we helped them be the first hospital in … Read article
In the mid 80’s Brogan Kabot got a call from WJLB Radio general manager Verna Green. She had created a new theme—Strong Songs –for this powerful urban-formatted music and talk station and wanted to incarnate it on TV and billboard. … Read article
When I was younger, I was on a T-Ball team. I couldn’t run the fastest, hit the hardest, or throw the farthest, which, to the boys on my team only meant one thing. I played like a girl. At a … Read article
Trends are always changing, which means brands are constantly developing marketing strategies that are engaging and relevant to their audience. And since Millennials are driving the trends today, it’s important to know how to market to this generation. They’ve been … Read article
It’s no secret. I’m a huge Beyoncé fan. Some may even call me obsessive-compulsive. Her influence is evident in the life-size poster that hangs in my living room, CDs in my bookshelves and assorted concert keepsakes. What’s not so obvious … Read article
Think about those ads that, as soon as you see them, make you think, “I wish I would’ve thought of that.” Whether a brand has unveiled a brilliant logo design, a catchy theme line, awesome ad placement, a relatable Tweet … Read article
Growing up in Michigan, I have fond memories of going to Sanders for lunch with my Grandma and sharing an egg salad sandwich and a hot fudge cream puff sundae. We’d sit at the counter while the ladies in hair … Read article