I love my job. When I decided to go into advertising over a decade ago, I was a college freshman who thought it would be fun to hang out at a hip office, sip coffee and come up with catchy … Read article
There are many different spins on the word advertising, from m-advertising to swagvertising, but my personal favorite is the Mashable-introduced, Adobe-sponsored Madvertising. Inspired by the hit TV series Mad Men, it means “smart marketing in the modern era” and follows … Read article
Electronic cigarettes are making smoking cool again, and may entice kids to try tobacco cigarettes. This is according to a May survey of Brogan Talks to Women, an informal community of female consumers we tap regularly for opinions and insights … Read article
Father’s day is right around the corner. And while research shows that dads generally get less gifts and goodies than moms do for Mother’s Day, Dove’s latest ad could change the trend this weekend. Get some tissues ready if you … Read article
One of Brogan’s early clients (back in the ‘80s when we were still Brogan Kabot) was Mountain Valley Spring Water. Bottled water wasn’t such an easy sell in the ‘80s; the prevailing thought was, why pay for water when you … Read article
Marcie Brogan has always had a passion for politics. It was evident even way back in the beginning of the agency with the iconic campaign for the Oakland Circuit Court Judges Re-election. Five judges already sitting on the bench were … Read article
To some people, LinkedIn is just a website where users document their work experience. To us, it’s much more. LinkedIn is a powerful resource that professionals use to market themselves. On the site, you can apply for jobs or let … Read article
BIRMINGHAM, Mich., May 29, 2014 — Brogan & Partners, one of the state’s leading advertising and marketing agencies, has been named a Gold and Bronze Summit Creative Award (SCA) winner for its work with Covenant HealthCare and Michigan-based social media … Read article
They say a picture is worth a thousand words. A new campaign for McDonalds by TBWA Paris proves this statement true. We live in an icon-driven world. (Think of your smart phone.) TBWA Paris took advantage of our icon-driven society … Read article
It can be tough to get your message noticed on social media sites. On Facebook, your content competes with that of 1.11 billion people who are using the site each month. With 255 million monthly active users on Twitter sending … Read article
Healthcare is becoming more innovative every day. We see it with robotic surgery, electronic medical records, minimally invasive procedures and much more. Today, with people constantly consumed by technology, it was only a matter of time before healthcare crossed paths … Read article
It wasn’t long before Pinterest became one of the most popular websites. In fact, it holds the record for breaking the 10 million unique visitor mark faster than any other site in history (Techcrunch). With the recent launch of Pinterest’s new … Read article