In 2002, our client, Click On Careers, needed to target a younger audience – individuals who just graduated or had been a few years out of high school. Brogan knew exactly how to effectively reach this demographic. Use humor. And … Read article
What kind of image comes to mind when you think of car dealers? Exactly, not a good one. But Joe Ricci is a very different kind of car dealer. He is known for being a good guy and his customers … Read article
How many social media managers out there have ever been stumped? You’re looking for something interesting, timely and relevant to share with your followers, but you keep coming up empty-handed. In these far and few between situations, turn to Tweet … Read article
You know you’re from Michigan when you hold up your hands (remember the Upper Peninsula too) and point to where you live. Everybody gets it. I’m sure people are envious when I’m talking to someone from a state like Indiana … Read article
In the last decade, social media has grown from a casual pastime to a cornerstone of effective modern marketing. Any savvy marketer today knows that a brand’s engagement with social media can be a make-or-break component of their strategy and … Read article
In the mid-1990s, Arthur Andersen & Co. was looking to market their financial services and dispel the misperception that they were only “bean counters,” tallying up numbers and wearing pocket protectors. In reality, the company was more than just an … Read article
Think about all of the times you’ve gone into a store for just a few things, but end up leaving with so much more. Your cart ends up filled with a few movies that caught your eye, a new shirt … Read article
Most women favor childhood immunizations to protect kids from serious diseases like polio, tetanus and measles. This is according to the latest survey of Brogan Talks to Women (BTTW), an informal community of female consumers we engage regularly for opinions and … Read article
One of the best things about a social media campaign is how easy it is to spread the word. This worked in TrulyMadly’s favor with the launch of their #BreakingStereotypes campaign. When this matchmaking website realized the stereotypes that surrounded … Read article
If you’re a sports fan, you likely fell in love with “Rudy”—the 1993 film about a boy with a big dream. Like many young boys, Rudy dreamt of playing college football. What’s more, he dreamt of playing college football at … Read article
In the late 1980s, the “Joe Camel” controversy made it all too clear that the tobacco industry was targeting kids as their future customers. Ads for Camel cigarettes featured a hip cartoon camel, puffing away, often captioned with the line, … Read article
Is your content not working hard enough? Consider adding User Generated Content (UGC). When you use UGC, you save time in content creation and boost your brand’s credibility, which helps increases consumer confidence and interest. UGC takes many forms, whether … Read article