Since 2006, Brogan & Partners has had the privilege of advertising one of America’s favorite foods: HoneyBaked Ham. HoneyBaked’s willingness to experiment with a variety of different media and creative concepts has given us the chance to explore and grow … Read article
END7 is a nonprofit organization that’s working hard to see the end of seven diseases by the year 2020. This movement hopes to stop the suffering of over half a billion children in the developing world. But here’s the problem. … Read article
Chances are if you’ve ever been on Pinterest, you know the feeling of losing track of time as you scroll through countless images on the website. Like it? Want it? Pin it. Pinterest is a visual platform that allows its … Read article
Snapchat has become one of the best ways for me to keep in touch with my daughter in college. Now, she is an avid Snapchatter, much to the dismay of her roommate, whom she secretly snaps all the time. And … Read article
Over the years, we have done a lot of great healthcare creative marketing for the North Carolina Department of Health and Human Services. Early in our relationship with the Justus Warren Heart Disease and Stroke Prevention Task Force, we set … Read article
What is an agency’s dream come true? A client that gives you full creative license and lets you do whatever you want. In this case, the tasty assignment was for Carmel Belle, a California restaurant that happens to be owned … Read article
Property and casualty insurance. Yawn. Property and casualty insurance companies on Facebook. Double yawn. One of our most recent clients, Frankenmuth Insurance, posed us with a pretty big challenge: Taking a regional multi-line insurance company and developing a social media … Read article
In the early 2000s, the Michigan Economic Development Corporation (MEDC) set out to change the perception of Michigan as a single industry state. Michigan, home of the Motor City, was known for its automotive industry. And while the state will … Read article
Get a bunch of snazzy folks who see a lot of each other anyway to drop their frozen turkeys, put on black tie, write a big check and come into the city with their families the night before one of … Read article
A few months ago, our senior copywriter Laura Pryor swung by my desk to exclaim that she was sharing a Coke with “Steve.” To my surprise, she had found a can of pop with my name printed on it. I … Read article
We all know how frustrating it can be when you get stuck driving behind a huge bus. It blocks your view. It slows your speed. So you make every effort to pass the enormous vehicle and drive as many lanes … Read article
It’s hard for most people to imagine Detroit without Ford Field—the enormous stadium that hosts the Lions in the fall and musicians in the summer—but we can. Twelve years ago, before people knew what fun they’d have in this new … Read article