Trends: Insights & Trends
AI tools for advertising: The good, the bad & the downright hilarious.
The use of AI (artificial intelligence) tools for advertising is a polarizing topic; depending on who you ask, it’s either going to take away all our jobs or make our jobs a cakewalk. In all likelihoo … Read more
QR capabilities head skyward in 2023
PHOTO: BILIBILI Last month, users saw QR codes reach new heights… literally. A drone show along the waterfront in Shanghai ended in a jarring grand finale as the drones lined up to form a bright, scan … Read more
I spent two months with an AI Chatbot. Here’s where it was useful… and where it fell flat.
What once felt like technology of the future is now here. Advancements with AI have made it harder to decipher between human- and bot-generated content. Whether it’s a blog post, a coded website, math … Read more
Humor in Financial Advertising, Example #5: TIAA
As we’ve seen with other examples of humor in financial advertising, relatability is one of the key factors that helps humor both entertain potential customers and foster goodwill for your brand. A jo … Read more
We asked an AI platform to write a blog post about Brogan & Partners.
About a month ago, Ryan Reynolds shared a new spot for his wireless company, written entirely by ChatGPT, which is powered by artificial intelligence (AI). He asked the bot to write a commercial for M … Read more
Affiliate marketing: why its popularity continues to rise.
Advertising became difficult during the pandemic, so companies had to change their methods to continue promoting their products. Many turned to affiliate marketing, especially due to its success on Yo … Read more
Standout Social Media Campaign Example #10: Apple
Apple has more than one billion iPhone users worldwide. So, while advertising is an important factor for the company, they have some freedom to get creative. That’s exactly what they did in one of the … Read more
‘Tis the season to shop: 5 holiday shopping trends to look out for in 2022.
The shelves are (mostly) stocked, the lists are being written and the delivery trucks are running seemingly day and night. Holiday shopping for 2022 is well upon us. But with another year of worldwide … Read more
Standout Social Media Campaign Example #9: Shedd Aquarium
Aquariums are hubs for fun and discovery. But when the COVID pandemic shut down routines in 2020, these exploratory places were sadly a part of the long list. In Chicago, Shedd Aquarium’s quick thinki … Read more
3+ lessons to bring home from Digital Summit Detroit 2022
Last week I had the pleasure and privilege of attending Digital Summit Detroit 2022. What a reviving experience to be back, enjoying events in person after a long hiatus. The vibe and the energy were … Read more
