It’s the season of ghosts and goblins, but many advertisers are fearing something greater: the latest trends. From the AI takeover to the ever-changing algorithms, there’s no shortage of worries keeping marketers up at night. So where does our team stand on these topics? And why are we not afraid of them heading into 2027? Lean in and we’ll fill you in on the truth.
- The daunting doom scroll. We’ve all been there… sucked into the black hole of doom scrolling. Which makes competing for attention feel like a frightening task for advertisers. But capturing attention isn’t just about being the loudest brand in the feed. It’s about giving people a reason to pause: those first few seconds, the creative hook, the compelling offer and the effective media placement. All tricks our team executes daily.
- The AI takeover. AI has crept into how advertisers work and how humans consume. But AI tools alone can’t body-double for original thinking, and no one knows that better than our team. We’ve spent hundreds of hours diving into the platforms to become well-versed for our clients in what works and what to avoid. The opportunity within AI lies in figuring out where it can help, and where the human touch matters most.
- The always-changing algorithm. Just when you think you’ve cracked the code, the algorithm *spooks* you with a change. It’s enough to make any marketer uneasy. Rather than chasing rumored hacks or scrambling to keep up with every update, it’s important to focus on what stands the test of time: useful, authentic, SEO-optimized content that connects with audiences. A smart strategy also means meeting people across multiple channels, so your brand isn’t left in the dark if one platform changes the rules.
- The copycat curse. When trends go bump in the night, is it good for brands to follow suit? The fear of needing to jump on trends is real for brands heading into 2027. But our approach remains that authenticity come first. The brands that resonate most with consumers stay true to their voices and what they offer while leaving room to have fun and not take themselves too seriously. If a trend feels like a natural fit, go for it! If it feels forced, let it pass you by. The goal isn’t to copy the crowd. It’s to stand out from it.
- The fear of being forgotten. We all have a fear of not being remembered. It goes for brands, too. If a brand isn’t constantly posting or joining conversations, will people forget you exist? We believe that while consistency matters, more communication isn’t automatically better communication. A thoughtful content cadence helps brands stay visible without overwhelming their audiences or feeding the content beast.
There’s no telling what advertising trends next year will have lurking around the corner. But with the right strategy, creativity and partnership, we’re confident there’s nothing to fear. Happy Halloween, from our team to yours.